On The Multi. Sensory Performance In Brand Design

As a symbol of graphic language,decorative pattern is closely related to people’s life in the long course of history.As an important component of Chinese traditional art,decorative pattern art bears the imprint of Chinese traditional culture and traditional art.Five thousand years of traditional culture breeds rich and colorful decorative patterns.Cloisonne as the intangible cultural heritage of our country,shows the beauty of decorative patterns from shape to decoration.The characteristics of culture,aesthetics,performance of Cloisonne determine the development and prosperity of decorative patterns.The artistic thought and creative practice of working people reflected by Cloisonne are highly praised by modern designers.But how to combine decorative patterns with the establishment of traditional handicraft brands.I will take Cloisonne as an example to carry out brand design and to apply pattern innovation in modern design.This study is mainly divided into three parts: the first part,drawing forth the subject through the current status of traditional crafts;focusing on the background and significance of the brand building of "traditional crafts";taking Cloisonne as an example,cutting into the theme and launching the current research status in China from different angles.The second part,researching cloisonne and cloisonne decorative pattern;analyzing Cloisonne’s position in traditional handicraft,cloisonne’s production process and cloisonne decorative pattern’s artistic characteristics in different periods;paving the way for Cloisonne decorative pattern’s application in brand image design.The third part,building a traditional handicraft brand of jingtaiyuan;analyzing and extracting the visual symbols of cloisonne decorative patterns,combinating the aesthetic needs and material needs of the times through innovative design and innovation in inheritance.So that the redesign of traditional handicraft decorative patterns can be close to the public and close to life.Let "traditional handicrafts" be better inheritted,developed and innovated with the help of brand power.Finally,apply the decorative patterns in cloisonne to the brand image design and product development design of "Cloisonne edge" by the transformation of contemporary design language.And creating a real traditional handicraft brand through design practice to make contribution to the brand image construction of the intangible cultural heritage.cloisonne.After hundreds of years changing,cloisonne decorative patterns show different artistic forms.Based on the traditional cloisonne decorative patterns,this paper takes the innovative application of traditional cloisonne decorative patterns in the visual design of cloisonne handicraft brand image as the main line,and deeply interprets and explores the cultural value,cultural connotation,organizational form,composition design,modeling features,color design of cloisonne decorative patterns.The research purpose of this paper is through the innovative design of the combination of "traditional handicraft" brand image and cloisonne decorative pattern,make the establishment of "traditional handicraft" brand more national and regional,let people have a comprehensive understanding of "cloisonne and cloisonne decorative pattern",and use the brand effect to drive Cloisonne artworks and cloisonne decorative patterns Walking into modern design and public life,people can understand the importance of decorative patterns in brand image design,and the positive role of brand strategy in the development of traditional handicraft.The research value of this paper: starting from Cloisonne decorative pattern,this paper studies and creates the visual image design of "traditional handicraft" brand from the theoretical and practical levels,injects national elements into contemporary design through the application of decorative patterns;pays attention to the development of traditional handicraft brand image;realizes the inheritance and innovation of national culture and art with the language of graphic design.To sum up,the research on Cloisonne decorative pattern has far-reaching commemorative significance.It can not only enrich the brand image of traditional handicrafts,but also retain our cultural memory,reflecting the normal life of the people in China.Therefore,we should protect and inherit the traditional handicrafts to keep the traditional handicrafts "young".