The Image Narrative Features Of City Image Propaganda

With the continuous advancement of China's urbanization process,the competition among major cities has also become fierce and diversified.The focus of competition is no longer limited to the competition of hard power such as traditional economic power and public facilities,but is further extended to the competition of soft power such as cultural connotation and urban image.As an important part of the city's soft power,the city image propaganda film has also received further attention,and it has gradually become one of the important methods for publicity and marketing in major cities.Therefore,the study of the city image propaganda film is of great significance and value for displaying the charm of the city and creating high-quality city business cards.The most important thing to study the city image propaganda film is to study the image narrative methods of the existing city image propaganda film.Admittedly,a large number of existing urban publicity films use different styles to spread the charm of the city,but under the seemingly diversified works,there still exists the problem of patterning and "routine" caused by the lack of innovation awareness.What kind of city image should the city image propaganda film of the new era create,how to highlight the narrative theme in the specific expression methods,and how to create a refreshing city business card through the innovation of the narrative strategy,this article is in the graduation work "Hello Qingdao" On the basis of the above,combined with the existing widely recognized typical city publicity films,using case analysis,text analysis,comparative research and other methods to study the image narrative characteristics of existing city publicity films to understand their Strengths,know its shortcomings,and at the same time put forward corresponding suggestions on how to optimize the creative method.The article first reviews the related theoretical research and development process of city image and city image propaganda film,and then on this basis,classifies the type of city image propaganda film from two aspects of content category and expression form,clarifies the category,and finally from The marketing function played by the propaganda film,as well as the cultural and economic demands implied behind it,explain the necessity of the urban image propaganda film and its unique value.The second part of the article combines specific cases,takes the narrative characteristics of urban image propaganda films as the core of research,and combines the current development status of urban promo films to analyze thenarrative characteristics of existing urban image propaganda films from three levels: first,from Lens movement,light and color,and symbolized scene construction analyze the visual presentation of specific works;second,analyze the auditory performance of the work from the level of sound,language expression and music rhythm;third,analyze the before and after shooting Analyze and interpret the sense of time,space and artistic presentation.On this basis,it sorts out and analyzes the deficiencies in the content presentation and image narrative methods of urban image propaganda films,such as the lack of audiovisual language expression and the insufficient use of storytelling narrative methods,and proposes optimization plans.Based on the above analysis and conclusion,the last part of the article focuses on the four major aspects of distinctive urban image creation,the production and dissemination of promotional videos,and the creative perspective.Propaganda film of excellent city image of value and communication value.Qingdao,as an international port city,is not only the economic center of Shandong Province,but also an important pioneer zone for the development of modern marine industries.The building of urban soft power should be continuously strengthened.Through innovative propaganda concepts and video narrative techniques,high-quality Qingdao images should be disseminated to promote regional cooperation and strategic development of the country.