Research On The Application Of Regional Culture In The Image Design Of Xi'an City VI

City image construction has become the primary task of urban construction at home and abroad at present.Major cities are designing and constructing urban environment,urban branding,and urban landmark building.The appearance and inner temperament of cities have quietly changed.To a certain extent,it has raised the city's external visibility,promoted its economic benefits,and promoted its better development.The visual image of the city brand as the external manifestation of the city's connotation is undoubtedly the most important carrier for the city's external publicity.Since the implementation of the “Belt and Road” strategy,Xi'an has entered the fast track of rapid development and has become one of the core cities for national key construction.International communication has become an urgent problem to be solved.Regional culture,as the soul and pillar of the city image,it is also the source of strength for the long-term development of the city image.The rich regional cultural resources in Shaanxi Province have become the basis of urban image construction.This article takes Xi'an as the research object,and studies the image design of Xi'an city from the perspective of visual communication.Firstly,the domestic and internaitonal status,basic theory,and important concepts of the research topic are explained and analyzed in detail.Secondly,Xi'an city's regional cultural area was defined in detail.The Sanqin cultural area and Guanzhong regional cultural area are classified from the material cultural layer,the institutional cultural layer,the behavioral cultural layer,and the mentality cultural layer.Thus summed up the cultural characteristics of people in Xi'an urban culture.Thirdly,this paper surveyed Xi'an's existing urban VI image design schemes,summarized the problems and deficiencies in the current urban VI image design schemes.In addition,it conducted folk surveys in the Guanzhong area of Xi'an from various aspects,such as clothing,food,housing,and transportation,etc,and collects the available regional cultural characteristic resources,Finally,based on element selection,extraction,and deformation,an innovative scheme for the image design of Xi'an City VI was formed.This report studied the expression of regional culture in the image of Xi'an City VI.It further enhances the image of Xi'an City VI and the comprehensive competitiveness of Xi'an city.Meanwhile,the regional cultural characteristics of Xi'an will be better continued and protected.