Study On The Problems And Franchising Optimization Of SD English

At the beginning of the 20 th century,franchising was introduced to China,opening up a new model for Chinese business.The education and training industry has developed rapidly in the country through the franchise.The opening of the two-child policy in 2015 has brought the education and training industry to another peak of development.The SD English studied in this paper has expanded its brand in South China for more than 150 course centers.With the acceleration of IPO and the trend of equity financing,SD English education has officially begun to implement the listing of enterprises as a feasible strategic goal.In order to achieve the goal of listing,the scale of assets and the mass of profit are the core points to be solved,and the company formally launched the franchise strategy plan of the campus in January 2018.The business scope extends from South China to East China,Central China and Southwest China.However,in the process of franchise operation,many drawbacks have become increasingly apparent.For example,the franchise store security supervision is unfavorable,the franchise support is insufficient,and the talent team is broken.Therefore,optimizing franchising is an important issue related to the strategic development of SD ENGLISH.Based on SD English as an example,this paper makes an in-depth study and analysis of the problems existing in its franchise mode,and puts forward some solutions.Finding out the existing problems in the current franchise mode of education and training industry in practice,it explores more effective development measures by comparing and drawing lessons from the development characteristics and trends of the franchise mode of other educational groups.This paper mainly uses the literature research,the case analysis,the investigation interview methods carried on the research.Starting from the theory of franchise mode,this paper deeply analyzes the application of franchise mode in education industry,and draws lessons from the research of franchise mode in the same industry,and puts forward some improvement measures for SD English education franchise mode,such as strengthening interest correlation,perfecting teacher management mechanism,enriching industry chain,introducing new marketing model and building core competitiveness,etc.