Research On Extraction And Application Of Animal Graphics In Visual Communication Design

As an important design material and representation,animal graphics has important application significance in visual communication design.In recent years,the industry and relevant departments have begun to pay close attention to the use value of animal graphics,and focus on the use of image recognition,product packaging,poster advertising,mascot design and other visual recognition fields;The academic community has also paid a lot of attention to the social significance,cultural connotation,artistic value,and visual expressions carried by animal graphics.However,the current research on animal graphics is mainly aimed at a specific direction of visual communication design,mostly focusing on the research of specific application carriers and neglecting the system,and there is still a lack of research in the relevant theory.Thinking about the extraction and application of animal graphics in visual communication design from the perspective of design art helps to analyze the reasons for the popularity of animal graphics and design trends in the context of Internet culture,so as to better grasp the dynamic direction of design.Through the search and verification of relevant literature,the thesis starts from multiple practical cases of animal graphic design at home and abroad,and combs the specific application status of animal graphics in various fields of visual communication design,and combined with questionnaire survey,qualitative analysis and other methods to explore the reasons and value of the rise of animal graphics;Use art and visual perception,design psychology,cultural creativity,art communication,sociology and other related theories to classify and analyze existing data,and summarize the visual expression forms and popular trends of animal graphics in visual communication design;At the same time,combined with the author’s own design practice of animal graphics,explore the extraction methods and application methods of animal graphics suitable for modern lifestyles.