The Symbol Communication And Meaningful Consumption Of Hip-hop Culture

Hip-hop culture is an underclass culture born in the American slums.It takes the rebellion that challenges the mainstream ideology as the spiritual core,and gradually develops into an artistic expression form dominated by hip-hop music,hip-hop dance,graffiti and DJ,which highlights the subversion from the bottom up and the marginal culture that opposes the mainstream of society.The spiritual core of traditional Chinese culture is in violation of the values of hip-hop culture.Hip-hop culture has always been in the underground culture with a small range of dissemination,and the public does not have a deep understanding of hip-hop culture.The first season of "hip hop of China" ushered in the trend of hip hop,successfully breaking through with the attitude of minority culture and creating phenomenal hot topics;"This is hip-hop" continues to follow the hip-hop trend,focusing on the popularization of hip-hop cultural forms for the purpose of producing quality hip-hop variety shows."China has a Hip hop" and "This is hip-pop" as a minority culture variety show,in the programme production in order to let the public in a short period of time got a general idea of hip-hop culture and produce emotional resonance,were extracted in the visual effects to present of hip-hop culture element symbols,extremely characteristic of hip-hop style element allows the audience can immersed in the show made hip-hop atmosphere.As a form of expression of subculture,hip-hop culture is inevitablymanipulated by capital and the fate of commercial production.The high-quality IP content of hip-hop culture created by iQIYI and youku gives rise to the form of cultural products,including member payment,program peripheral products,fashionable clothing and accessories for consumers to buy.Although subculture eventually be secondary production in the form of cultural capital,but in a short period of time will come in the form of fashion culture to the mainstream culture in the market,in the material abundance of modern society,buying a particular item is no longer just because its use value,but this item is referred to in the meaning of the symbol,by the spirit of subculture packaging products cultural symbols of independence for modern young people flaunt.