A Study Of "Mahua Funage" Comedy Movies From The Perspective Of Film Industry Aesthetics

In recent years,the movie industry has developed rapidly,and a number of new mainstream movies such as “War Wolf 2” and “Red Sea Action”have emerged,which has triggered discussions among the industry and academia on the movie industry.At the critical moment when the Chinese film enters a new era,the weak foundation of the Chinese film industry has become a bottleneck restricting its continued development.The replacement and upgrading of the Chinese film industry is imminent,and the upgrading of the Chinese film industry has become an urgent proposition.Based on the current status of film development,film industry aesthetics attempts to construct a complementary dialectical,compatible,comprehensive and pragmatic and effective theoretical system at the theoretical level.While emphasizing the awakening of industrial consciousness,it also calls for the persistence of aesthetic character and improvement of artistic quality.The aesthetic theory of the film industry calls for a balance between artistry and commerce.Throughout the Chinese film market in recent years,domestic films have gained momentum and many “phenomenon-level” films have been created.Realistic movies have poured into the film market in a spurt-like manner.On the basis of adhering to their own style,the new generation of directors have conducted a deeper exploration of the aesthetics of the film,and the art film has gradually escaped from the predicament of Qu Gao and widow.At the same time,the marketization of Chinese movies has accelerated.As a hot type of the Chinese movie market,comedy movies have become a powerful guarantee for the box office in the current market.Driven by capital,film and television investors haveturned to comedy films,but the quality of the films is unsatisfactory,and the tendency to “de-cinemaize” is also increasing.There is a trend of blindly pursuing commercial value.The proposal of the aesthetic theory of the film industry is expected to provide methodological significance for the development of current comedy films.The aesthetics theory of the film industry covers the three links of the film from text creation to production and dissemination.The text creation of the “ Mahua FunAge”comedy movie integrates ideology into entertainment,taking into account the artistic value and commerciality.The characteristics of industrial aesthetics are reflected in operation management and brand communication.“ Mahua FunAge” has created a comedy brand in the current film market,and has found a way to integrate commercial and artistic development.It can be said that “Mahua FunAge” comedy movies are practitioners of the aesthetic theory of the film industry.In this process,Mahua FunAge has also explored a creative model suitable for its own development,providing a successful example for the innovation and development of Chinese comedy films.However,after the success of the Mahua FunAge Comedy Movies,there were also problems that could not be ignored.The comedy “Aunt Li Cha” released in September 2018 encountered Waterloo at the box office,which dropped sharply to 604 million,and the Douban score was only 4.6.It suffered a double blow at the box office and word of mouth.This phenomenon is likely to become the current development of the Mahua FunAge team.The bottleneck of the question raised the urgent problem for the Mahua FunAge team in the rising stage.However,the multiple values??created by the “Mahua FunAge” comedy movie still need to be viewed objectively.In the current film market,the Mahua FunAge team hasexplored a path suitable for their own development.In the face of market challenges,they should still firmly grasp the “comedy”For the characteristics of text,the text creation still needs one step to perfect the story,break through the dilemma of cross-media production,continue to practice the aesthetic theory of the film industry,more perfectly combine commerciality and artistry,and bring forth new ideas and enhance the advanced nature of the film.From the perspective of “film industry aesthetics”,this article combines the ontological aesthetics of “ Mahua FunAge” comedy movies with industrial aesthetics,trying to make a relatively comprehensive and thorough analysis and research on “Mahua FunAge” comedy movies.This article is divided into four chapters.The first chapter systematically sorts out the aesthetic theories of the film industry,and at the same time summarizes the current status of the creation of “ Mahua FunAge”comedy films,and establishes an organic relationship between “theory and practice”;Chapter Two,from the perspective of industrial aesthetics theory,comprehensively analyzes and studies the ontological aesthetic characteristics of “ Mahua FunAge”comedy film from five aspects: theme selection,character setting,theme,narrative strategy,audiovisual rhetoric;Chapter three is From the perspective of film industry aesthetics,the industrial characterization research of the“ Mahua FunAge” comedy film,respectively researching its cross-media production,operation management mechanism research and communication strategy;Chapter 4 is from a macro perspective on the “Mahua FunAge”of the film industry aesthetic perspective.The speculative research on the creation of comedy films explores the phenomenon of “MahuaFunAge ”comedy movie word-of-mouth and box office encounters Waterloo,focusing on the analysis of its difficulties in cross-media production,the lack of genre comedy and the lack of cultural value,trying to The“Mahua FunAge” comedy movie provides reference suggestions for the development of Construction of the development prospects of the country comedy movie and film industry aesthetic system can provide a reference value.