Brand Image Design And Application Of Sleeping Products

With the rapid development of society and economy,people’s material living standard has been constantly improved,and their requirements for spiritual life have become higher and higher.Nowadays,the probability of insomnia is increasing year by year due to the pressure of work and study as well as the pressure of survival.Long-term insomnia will not only affect the quality of sleep,leading to memory function,attention,work efficiency,affect the quality of life and physical and mental health,people suffering from insomnia urgently need to improve sleep.But the domestic market is short of comprehensive,professional sales of sleep products brand,product quality is intermingled,bring great inconvenience to consumers and trouble.The design of the topic is to help sleep products brand image design and use,to create their own online brand "seek·sleep" as an example.The core of this project is to integrate the existing sleep AIDS in the market and build a comprehensive online brand of sleep AIDS,"seek·sleep",in order to solve the complicated problem of purchase,in order to meet the demand of insomnia group for convenient purchase of sleep AIDS.Provide one-stop shopping service for people with insomnia.What "seek·sleep" expresses is to find a good way to sleep peacefully in the pain of insomnia.The brand concept is "a brand that provides multiple choices of sleep products for people with insomnia".The brand has the advantages of novel product style,complete variety and remarkable effect.Brand image positioning for mid-end sleep brand;Brand channel positioning is online channel,Taobao shop sales;The brand is targeted at consumers who pay attention to the quality of sleep.It is mainly aimed at middle-aged and young people who are middle-income white collar or blue collar who pursue the quality of life.The idea is "you’ll never have insomnia again".The article is mainly divided into four parts: the first part through the search for information,collection of literature,inquiry of professional theoretical knowledge,understandthe market existing sleep products brand,and need to help sleep products for consumers to carry out a survey,as well as the "seek·sleep" sleep products brand positioning and design for a detailed introduction.The second part is the introduction of the design idea of the brand image of "seek·sleep".It mainly introduces the logo design of "seek·sleep" brand and the selection of standard colors.The third part is the extension and application of the brand image of "seek·sleep".On this basis,the product of the brand is introduced and analyzed in detail,and the packaging design of the product is carried out.The fourth part introduces the visual design and online store image design of the brand new media marketing promotion of "seek·sleep".