Research On Short Video In The Context Of Visual Culture

In recent years,the rapid development of network technology makes new media emerge one after another,and an era of electronic media based on network communication has come.With the introduction of network media,the visual culture based on short videos has become the mainstream of contemporary mass culture.With the combination of capital and technology,short videos have covered all aspects of social life at an unprecedented speed,bringing a series of new phenomena and problems to visual culture.In particular,the emergence of short videos represented by douyin has become the preferred entertainment mode for people in the fragmented era with its rich and colorful content and convenient and quick use method,which subverts the traditional communication mode and endows visual culture with new characteristics.The audio-visual feast of short videos has brought a series of new sensory stimuli to people,which has not only become a stage for the public to express themselves,but also become a new entertainment mode for the public,presenting a visual cultural landscape that is noisy and monotonous,messy and barren.This paper takes visual culture theory as the research perspective,and refers to the theoretical background of visual culture,taking the most representative short video of douyin as the case,and discusses it from different perspectives,such as visual culture construction of short video,visual culture acceptance of short video,and reflection on short video phenomenon.First,the development history of visual culture is sorted out.Based on the brief review of different development periods of visual culture,the development and connotation of short video are explained.Secondly,from the content and characteristics of short video and the spectacle phenomenon caused by it,this paper discusses the visual culture construction caused by short video and analyzes the new quality of short video.Thirdly,it analyzes the visual culture acceptance of short videos from the aspects of public participation in short videos,one-off experience brought by short videos,and consumption psychology.Finally,it reflects on the problems of addiction,self-alienation,excessive entertainment and lack of personal ability brought by short videos.In a word,in the context of current visual culture,this paper intends to systematically analyze and sort out the new cultural phenomenon of short video from the perspective of visual culture,and carry out systematic and in-depth research from the visual cultural background,visual cultural construction,visual cultural acceptance and other aspects of its existence.Considering the short video platform of the information is too messy,this article will focus on themost representative,the biggest impact of the trill short video,the application of the theory of visual culture in the trill in the short video culture phenomenon,theory with practice,the article USES the method of interdisciplinary,in order to short video visual culture construction,characteristics,accept and disadvantages were analyzed,and in order to short video form the visual culture in a systematic and comprehensive understanding,and can supplement the related research in the field of visual culture.