The Research Of The Public Crisis Management In The New Media Era

With the acceleration of the globalization process and the advent of the information age,human beings have made significant progress in science and technology such as communication technology,but they are accompanied by various contradictions and problems between management systems and ways of thinking and new lifestyles.At present,the Chinese society is in transition,and various public crises began to be exposed.So our country has entered a period of high public crisis.In recent years,the internet,especially mobile internet,has developed in a very fast way.Internet technology,this also brings a comprehensive development of new media technologies.New media is provided with timely information dissemination,rapidity,and can create a strong public opinion field.The development of new media technologies to the reform of Chinese public crisis management has not only brought opportunities to have a new development platform,but also brings new challenges to the government's public crisis management.As new media itself particularity of information transfer has put forward higher requirement to government's public crisis management.In today's new media environment,how the government should deal with public crises?How to adapt to the tremendous changes brought about by the new media era?How the government should conduct the public crisis management with the new media?These are problems we have to think and solve in the new era.This study is to achieve this goal,trying to think and to provide some suggestions to solve the above problems with actual cases.At the same time,through a series of research and analysis,this study enables to enrich the theoretical system of public crisis management in China,to provide the basis for the following research,and to provide assistance for the government to better handle crises in the new media era.In terms of research methods,this paper uses literature analysis method,systematic research method,empirical analysis method and questionnaire survey method.By analyzing the existing literature at home and abroad,the author has learned the merits from their researches,and found certain demerits as well.Based on the results of the literature analysis,this paper combines two specific cases to analyze the problems faced by the government in the new media era.Overall,the main content of this paper consists of four parts except the introduction and the conclusion.The first part is the research back ground and research significances.The second part of this research is about the related concepts and theoretical foundations of public crisis and new media,which is the theoretical basis of this study.The third part analyzes the two important public crisis cases in Shandong Province in recent years.The fourth part analyzes the current situation of local government's public crisis management under the new media through the form of questionnaire survey.The fifth chapter analyzes the problems existing in the local government public crisis management under the new media environment and analyzes the reasons.The sixth part explains the implementation path of the government's public crisis management in the new media environment.The seventh part summarizes the full text.