A Comparative Study Of Wuhan "Fitness Club" Guangzhou "To Send Australian Health Club"

An exercise health club is a place for the general public groups,from the development so far has been widespread concern in the community,a health club in the country is affected by the rapid development of our country under the government's "fitness" craze this background effects,development of the fitness club will not only improve overall impact of the sports industry,but also for China mass Sports play a catalytic role.By the premise of the comparative study of Wuhan Fitness Club and the Guangzhou Municipal Health Club's development "fitness club" and "to send Australian Health Club" to compare research and development,focusing on Wuhan "fitness club" venues and facilities management who,coaches,club membership and marketing model to study the use of literature study,questionnaire survey,expert interviews,field visits and other methods of Wuhan,Guangzhou and Gangzhou health club "to send Australian health club" Wuhan "national Compare Study on developing a health club,"the study's conclusions are as follows(1)Distribution throughout Wuhan Fitness Club uneven from the overall environment in Wuhan City area said:In recent years,Wuhan City,the "Renaissance Wuhan big" as the driving force to develop the economy,rapid economic development,but nevertheless,Wuhan differences in economic levels of the city districts is quite obvious,in some places even income can only meet the minimum level of consumption,while the health club industry is to meet people for leisure,entertainment,fitness needs,therefore,a health club mostly found Wuhan economically developed area,while in other places it is difficult to see(2)From the overall development trend,the slow development of the club Wuhan,Wuhan City in the "fitness" of the Programme of the Government's implementation of the boom,more and more people were added to the fitness of the industry in the past,but the pace of development with a health club Physical fitness is not on the public demand,which is in Wuhan fitness industry long-standing problem,although the health club to a certain extent can alleviate this problem,but the number is still too small,can only meet part of the consumer groups.And the network management organization fitness club is not mature,which resulted in the development of the health club and the "fitness" of the Programme implementation is inconsistent.(3)Fitness clubs in the market positioning rather ambiguous,now found in Wuhan Fitness Club chaotic market as a whole in the investigation,the structure is unknown,and there is no better market segmentation,market positioning of the various health club is almost the same,there is no uniform formal club there is no clear position on the "National fitness"concept,and each club who are facing the same market,is very prone to malicious competition,reduce market profits,disrupt the fitness market rules,malicious competition in this increasingly serious situation for the entire fitness the market will have a negative impact.(4)"Fitness club" manager of a certain lack of judgment and in the operation of the market investigation,irrational investment has led to the business club appeared overload problem in terms of the budget,operational funds were not in place.Wuhan entire fitness market developments in the investigation is not detailed enough,not capable of accurate and timely grasp the message sports industry development,blind investment in fitness equipment,fitness equipment caused many excess,exacerbated by economic decline in the health club.(5)"fitness club" fitness trainer is the source of most of the Wuhan Institute of graduate students,lack of social experience,part of the professional coaches have learned not match with the fitness industry,teaching experience,and movement limitations Prescription.Shortcomings in the conduct of the members of one guidance in the process.(6)"Fitness club" a larger area,established in the gym in the basement below,more emphasis on the construction scale of the club,more luxurious interior renovations,the purchase of a large number of market circulation of advanced equipment and facilities,but lack of management experience manager the entire management system is chaotic,there is no set of their own management system,quality of service and level of development of the health club with not flat,there is no way to meet our needs gym membership.(7)"Fitness club" in the face of consumer groups,the majority of students,lack of unity and the spending power of the group members led to imbalances club.(8)Guangzhou "to send Australian Health Club" to strengthen cooperation with well-known fitness model in the development process.Business model for such cooperation can not only improve the club's management,staff professional quality,more importantly,to learn foreign health club management experience and advanced the development of ideas to improve the club's own development concept(9)Compared with Guangzhou "to send Australian health club," Wuhan "fitness club"operating mode,venues and facilities,fitness program,strength coaches,and members of the quality of service attitude above all there is a more obvious difference.