The Compatative Research Of Marketing On Commercial Fitness Club In Wuhan And Jinjiang City

Sports industry as a sunrise industry in the new century, has become one of new economic growth point in many countries and regions, fitness and entertainment industry as one of the leading sports industry has been more and more attention. With the rapid development of China's national economy and the rise of a comprehensive wide range of fitness, commercial fitness clubs have mushroomed across the country developed, the entire fitness industry has shown some thriving scene.Commercial health club as an economic entity, profit is the direct purpose of its operations, and marketing as a business the key to fitness club operators, which directly affects the level of business survival and development of health club, thereby affecting the fitness industry's market prospects. The author of 2 years of health club practice found in central and coastal areas of commercial health clubs in the operation scale and level of significant differences exist in marketing their own characteristics.In the implementation of "Rise of Central China"strategy in the context of the central and coastal areas of commercial health club marketing, comparative study, can Yangchangbuduan each other and help enhance the operation of the level of commercial health clubs, fitness industry, promoting China The steady development.Through literature, questionnaire, interview, field trips, and logic analysis method Jinjiang City in Wuhan and commercial health clubs marketing hardware environment, software environment and marketing tools, strategies, comparative study of the two cities Fitness club differences and similarities in marketing, health club and made the two cities the problems of marketing:marketing tools and strategies for a single tradition, the concept of promotion is not strong; the lack of standardized marketing processes, products and services of the form of monotonous; the lack of effective monitoring mechanisms, Operating a lack of integrity; fitness industry lack of qualified professionals.Finally, as to marketing problems of commercial health club in Jinjiang City and Wuhan City, combined with related literature, the following measures:attention to product strategy and pricing strategy, increase marketing innovation; focus on internal marketing environment fitness building Attention to the training and retention of health; strengthening the concept of relationship marketing, relationship marketing to increase the use of force; attention to experiential marketing, increase fitness peripheral product development and marketing force; through effective means to establish an effective regulatory mechanism fitness market, standardize Fitness market operation order, perfect fitness instructor training system in China.