The Theory And Method Of Establishing Health Qigong Live Webcast

Since the founding of China Fitness Qigong Association,there are more and more NPO organizations and enterprises participating in sports health care industry.They propagate more than 100 campaigns and games every year.Such as A Series of Campaigns in Hundreds of Cities and Thousands of Villages,National College Competition,Art Life Week,National Site League,etc,all of which makes more and more people begin to understand the sports health and generate the demands,laying a good starting condition for the development of sports health.From the perspective of economy,where there is a market takes demand.But now the main market is derived from retirees or older people.This group meets the typical demand curve,and the slope of demand and quantity demanded is relatively small,which is very easy to be interfered from substitutes and complementary products.This is the main problem of popularization nowadays.If it is popularized for young people,it does not conform to the situation of the people.China is in the process of rapid development.And the pace of life is so fast that few young people have enough free time to practice sports health care.Moreover,young people are more confident about their physical condition and are relatively less dependent on sports healtyTherefore,middle-aged people are the driving force to drive the sports health preservation market.On the one hand,these groups have demand for sports health preservation,and are economically independent and have the ability to learn sports health preservation.On the other hand,nowadays,since the media is developing rapidly,middle-aged people can master these softwares or APP.Good health regimens will get a lot of exposure and spreading,which will play a great role in promoting sports health.The network live broadcast has assumed the characteristics of strong visibility,real-time interaction,etc.If it being combined with sports health preservation,which not only solves the problem of learning time,but expands the spread surface and strengthens the promotion.It is a good means of development at present.The purpose of this paper is to analyze the characteristics of networklive broadcast,to study the principles of its,the qualification of anchors,the live contents and methods of its,etc.And the conclusions are as follows.The concept of sports health network live broadcast is defined as: Taking the traditional Chinese health preserving method as the main material,combining the theory of Kungfu principles,traditional health preserving culture and other contents,all of which will be transformed into online teaching activities on live broadcast.The concept of sports health network live broadcast is defined as: Taking the traditional Chinese health preserving method as the main material,combining the theory of Kungfu principles,traditional health preserving culture and other contents,all of which will be transformed into online teaching activities on live broadcast.The qualification of the live broadcast of the middle-aged people's sports health preservation can be reflected from three aspects,teacher's experience,professional title and educational background.This research on this paper proves that the anchor needs to have a teacher's experience and degree including or beyond undergraduate.The title is not the main aspect of network anchor's qualification to the middle-aged sports fitness.The quality of network anchors is the embodiment of industry professionalism.According to the needs of sports health care programs,its contents can be divided into hosting experience,technical action normalization,teaching experience and so on.The content of network live broadcast can be divided into six parts: technology and theory of sports health preservation,basic theory of Chinese medicine,general knowledge of health preservation,traditional culture of health preservation,massage,as well as celebrities and anecdotes about health preservation,whose importance decreases in turn.In the teaching of Kungfu technology and theory,it is necessary to usethe function method of tonic and the function of health care.And the teaching time is 0.5 to 1 hours.Technology and theory are allocated according to 3:1.The arrangement of network live broadcast is 3 times a week,no more than 90 minutes each time.The start time of live broadcsat can be arranged from 18:00 to 21:00 according to the condition of the anchor.