| There is a relationship of interdependence and common development between sports and media.The sound dissemination of sports news can promote the development of sports.Since the birth of the new media,more and more news media have invariably set up platforms for sports news.Sports news has increasingly shown its indispensability and irreplaceable importance in the news media.Sports news reports have gradually embarked on the road to entertainment because of the nature and functions of sports.However,as the new media is still in the development stage,the corresponding management system has not yet been formed.Some overly entertaining sports news has entered people's field of vision,thus making people have misunderstood sports and obstructed the development of sports.This paper analyzes and discusses the status quo,existing problems and causes of current Chinese sports news entertainment phenomenon through the use of literature research methods,logic analysis methods,etc.,draws corresponding conclusions,and proposes solutions to their existing problems.Corresponding suggestions.The characteristics of sports news entertainment include competitive,fun,suspense and star effects.Its concrete form can be divided into three aspects: report content,report form,and report language.This paper believes that the causes of overentertainment in sports news include internal factors and external factors.The internal causes include: the entertainment attributes of sports itself;the psychological needs of sports news audiences;and the professional ethics of sports news practitioners.Its external causes include: sports news market competition;commercialization of sports news;supervision of sports news field needs to be strengthened.The results of the study indicate that the entertainment of sports news is conducive to the development of sports and sports journalism,but excessive entertainment of sports news will also hinder its normal development.To reduce the over-entertainment phenomenon of sports news,sports news practitioners should strengthen the cultivation of their personal qualities and professional ethics,and clearly define the duties and responsibilities of sports news reporters.In addition,relevant laws and government supervision systems need to be established.At the same time,improve the selfcultivation of the news audience and media literacy,start from three aspects,improve the current sports news environment,and provide a guarantee for the sound development of sports. |
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