| Since the advent of sports news education in the mid1980’s, twenty years havepassed, which is not long but of great importance to the development of the sports news.During this period, the prosperous sports undertakings extremely promote thedevelopment of sports media in both quantity and quality.The abundant practical experience of sports media provides good material for theresearch of the sports news theory, buy in fact the objective conditions of the sportsnews research is not desirable: the research theme lags behind the practice development,the research lacks the necessary sense of level, the macro and abstract research isrampant, in particular, most of the research is focused on the generalization of themacro-level rather than on the specific aspects and side effects.Based on the Nanfang Sports, this thesis deals with the manifestation andregulation of the amusement trend of the sports news by the methods of documents,mathematical statistics, case study and comparison. The research on the sports newsamusement consists of two parts: sports news headline and sports news pictures. Thevulgar trend, the misuse of exclamatory mark and sexual suggestion are the typicalcharacteristics of Nanfang Sports. As for the pictures, most are chosen for theamusement purpose and the value of the picture doesn’t match its size. This thesisdiscusses the regulation of the sports news amusement from two aspects, the innerregulation which is composed of strengthening: the professional morality constructionas well as the quality construction of the sports news practitioners. And the outerregulation, composed of the relevant legal system construction, policy construction, theregulation of the public opinions and feedback. I hope that this thesis can provides a better understanding of the amusement trendof sports news for the media workers and researchers. |
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