Research On Development Strategies Of Badminton Sports For Yan'an Sports Clubs Based On SWOT Analysis

Badminton is a popular sport in modern society,and public participation is very high.Badminton is a sports event which can improve the agility of people,stimulate the participants' courage to struggle,endure hardships and endure hardships,improve their self-confidence and other will qualities,and promote a sound personality.Children are the hope of the future development of the motherland.Having a healthy body and strong will is the main direction of children's future development.The entertainment,antagonism and ornamentability of badminton sports meet the needs of children and children well.The ability of the badminton movement is very good to develop children's resistance.Strength,sensitivity,flexibility and other physical qualities.Under the influence of this policy,children's badminton training has entered a new development period in Yan'an.In this study,the research object of young children badminton in Yan'an sports club,by means of literature,questionnaire,mathematical statistics and so on,through the interview method and questionnaire survey,the training institutions,administrators,coaches,cadets and parents in Yan'an children's badminton training market are analyzed.Based on the theory and method of SWOT analysis in marketing,this paper compares and analyzes the advantages,disadvantages,opportunities and threats of the environment in Yan'an sports club for children's badminton,and finds out the advantages and disadvantages of the training of children's badminton inYan'an.Through the investigation and study,the following conclusions are drawn:1.After more than ten years of development,Yan'an children's Badminton Club has a good trend from the basic security of the infrastructure construction of hardware,the promotion of management mechanism,the stability of market training,and the degree of identity of the residents.2.TheYan'an children's Badminton Club is mainly based on basic training at the present stage,taking the market expansion as the basic purpose,taking the economic income and scale as the goal,and the overall design and pursuit of higher quality accompanied by the market maturity,and the professionalization of the managers in the training market for the young children's feather balls inYan'an.Part time coaches are highly mobile,and publicity needs to be improved.3.The strong support of the national policy,the promotion of the national fitness program and the goal of the "13th Five-Year" plan for the youth sports;the Chinese badminton team has made outstanding achievements in the international arena,attracting the people to participate in the badminton movement,the star effect drives a number of badminton learning upsurge,this is the training City for children badminton.Field development provides a good social atmosphere,and residents' increasingly strong sense of physical exercise is the development opportunity of badminton in Yan'an sports club.4.Of course,there is a threat of existence,with the start of the cancellation of the sports score in 2018,the primary and middle school special training market will be cool,Yan'an children's badminton training market will have a certain impact;training institutions do not have a sound training system,students in training to a certain extent,there is no good development space,You will choose to give up training.