| The development of university sports has been one of the focus on education,18th National Congress of the Communist Party of China clearly stated the work target: "deepening the reform of institutions of higher learning sports, promote the comprehensive development." During the meeting of NPC and CPPCC in 2015, it was clearly proposed that:"At some university, the teaching quality is not high, educational teaching emphasizes theories, diminishes practical problems and has poor practicability " This enables schools, sports authorities and social groups, once again the profoundly recognize that the university sports reform is imperative. The "physical fitness of university students" issued by State General Administration of Sports physique, found that students' physique has been in a state of decline in ten years in our country, especially the cardiopulmonary function. Universities are the particularity institutions of talent training and students' health have an essential role in social development and national progress. Many experts say:at present, the college students neglect exercise, have a undisciplined and irregular life and lots of bad habits such as overeating, Gluttony, the number of Indoors man who don't go out for a long time also increase, these factors are important factors in the decrease of the physical quality of the students. At the same time, health and sports concept take hold in recent years, more and more people start sports and fitness in club, badminton as an interesting and good fitness effect sport raise great concern, the large number of people and the social development demand adjustment of education goal, in order to better reflect the fundamental purpose of higher education:serve society and service the people.At present, the badminton sport in our country has a strong social demand, the development momentum is apparent, but there are many shortcomings in the planning of the project in our universities. Therefore, under this dual background, badminton influencing factors as the research content in colleges and universities is relevant to the current our country rise and development trend of the reform of college sports and has a strong feasibility and reality. According to research needs, this paper use the SWOT-PEST and other research methods, combined with political, economic, social, technological environment and their own actual situation of universities in Xi'an, analyze the advantages, weaknesses, opportunities and threats in badminton development in order to identify deficiencies, learn from each other, provide a reference for the development of badminton Development of Higher Education. This paper draws conclusions as follows:(1) The development in the Xi'an colleges & universities'badminton activity has a direct relation with advantageous factors such as the regulations inside and outside school, the sport system development, the regional economy status and educational finance investment, the increase in students' disposable financial resources, the improvement of peripheral related industries, the openness of campus facilities, the awareness-raising of fitness in students themselves, the proliferation of sport media and so on.(2) The main disadvantages in badminton activity carried by Xi'an colleges & universities include the weak abilities in supervision and execution, the insufficiency of detailed measurements, the excessive high-cost in program construction and consumption, the lassitude of teachers, the unreasonable equipment, the curriculum plans'shortcoming and students unhealthy life styles.(3) Other than the favorable condition of national education policies with more investment in educational funds, the mass demands of exercise upsurge. In addition, the inter-college sports exchanges and inside campus sport organizations blossom all provide an opportunity to badminton activity within colleges & universities.(4) Xi'an colleges & universities'badminton activity is influenced by the policy effectiveness, the fund shortage in vocational and private colleges, the unreasonable equipment, the dis-junction between training systems and requirement systems, the unfavorable natural environment and the high-level competitions deficit.(5) The progress pf colleges & universities'badminton activity is the combined result of many factors. The activity's development is closely related with micro-factors such as its own advantages, disadvantages, opportunities and threats and with macro-factors such as political condition, economy, society and technology. Therefore, realizing the combination between strengths and opportunities by making use of self-advantage and overcoming self-disadvantage, as well as catching external opportunities, avoiding external dangers is the comprehensive planning and strategic demand of developing Xi'an colleges & universities'badminton activity.On this basis, this paper puts forward the following three suggestions:(1) Department of Education:the organic combination of perfect in Shaanxi Province, Xi'an city educational institutions, department service system, promote the badminton and enterprises and institutions, grassroots badminton; implement of key, ordinary and vocational education and civilian run colleges and universities badminton course examination and supervision, improve all kinds of college sports teaching quality and teaching efficiency; education fund to expand coverage, with reasonable vocational college funds to protect the basic badminton venue facilities; according to the badminton needs of students and the actual establishment of project development funds, and promote the development of university badminton tournament.(2) The Universities:Training Students Sports Consciousness in badminton course carried out to improve the student movement in the cognitive process; establish and perfect societies, clubs and other amateur badminton development form, make up the school badminton teaching and students lack of training needs; strengthen the school badminton culture explicit publicity, create a good atmosphere for students in sports imperceptibly; improve sports teaching and guidance ability, combined with the popularity of badminton will improve the quality of the course; implementation, improve the main sports teachers, "school" and "for life", "because the actual formulation of evaluation and employment system; according to the traditional school sports and social sports development trend adjustment, pay attention to students'needs and badminton facilities.(3) Students:good at changing the original traditional sports concept, focus on improving one to two popular sports; by the way for college sports associations, clubs and extracurricular sports activities to understand the social demand information, pay attention to participate in school and society between Badminton activities; to set up a small badminton team according to their choice of like-minded classmates and friends, learn from each other in the knowledge and skills of badminton sport; overcome their lazy, "said", "think" concept into practical action, in badminton training its own "love" and "do" and "respect", "fine" learning style and life style; resistance effect of bad habits, in the foundation to improve the psychological quality and improve badminton skills. |
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