The Study Of Psychological Mechanism Of College Students Using Internet Catchwords

With the rapid development of Internet technology,college students have been using Internet catchwords for their widespread concern.Through the use of self-compiled "college students use the network catchwords Psychological Questionnaire" to explore the impact of college students using the network catchwords psychological mechanism.The study randomly selected 1000 college students in Nanjing as the research object,and used the data statistical analysis softwares such as SPSS22.0 and AMOS22.0 to conduct the data analysis by means of difference analysis,correlation analysis,regression analysis and structural equation modeling.The results as follows:(1)Adapted questionnaire of college students using Internet catchwords consists of two parts.One is the survey of using catchwords by college students,including four dimensions of communication,information acquisition,commerce and trade,entertainment and leisure;Second,the survey of psychology factors that college students use online catchwords contains four dimensions of motivation,identity,social support and emotion.The questionnaire has good reliability and validity.(2)The main usage behavior of college students in using online catchwords is information acquisition,and identity and motivation are the direct driving forces.However,emotion is the weakest driving force for college students to use online catchwords.In addition,there are significant differences in the use of online catchwords among undergraduates in different genders,different grades,different majors and different schools.(3)In the process of college students using Internet catchwords,there is a significant positive predictive effect between each factor of psychological factors and usage behavior,and there is a related relationship between them.Through constructing the model,it is found that motivation plays a major role in the psychological mechanism in which college students use cyberclinical language in the process of using cyberculture,followed by recognition and finally emotional and social support.(4)Analyzing the reasons that affect college students' use of online catchwords,the papers propose suggestions for improvement from the university students,family,college educators,government departments and online media.