The Construction Of Identity Of Star Fans Group In The Network

As an extension of the traditional community relationship on the Internet,the Interest-related Group has received extensive attention.The young people born in the 1990 s,as a network of aboriginal generation,can be said to grow with the Internet.As a branch of the Interest-related Group,the fan community has considerable representativeness and uniqueness.The paper revolves around "Why are we still missing Leslie Cheung?" to discuss the status quo and its influencing factors of the identity of the posthumous stardom.This article takes the concept of identity as the entry point,combines the theory of identity and the social interaction,analyzes the online community of the fascinated audience through participatory observation and in-depth interviews,and understands the online line of glory through interviews with individuals.Under the practice activities,in the communication between individual and group activities,fans gain a sense of identity with the group and deepen the emphasis on self-identity.The traits of Leslie Cheung's personal charisma not only attracted many fans during his lifetime,but also many “post-glory fans” after his death.With the development of media technology,fans gather fans through Baidu Post Bar,star websites and Weibo to build a large number of online communities.Fans express their feelings,express their feelings,satisfy their own fantasies,and realize their identity through self-posting,text re-creation and consumption related products.People,realize the identity construction of the entire group.The old-fashioned stars and the current era of designing and creating stars in accordance with the "people-made",fans are more reminiscent of the past,and Leslie Cheung's latest performance subverts the traditional gender perspective,consistent with the current era of the pursuit of gender equality,all kinds of The era factor is entangled with its personal charm,and the virtual long-term love constructed by media technology makes the fans' nostalgia exceed the physical limitations.Leslie Cheung's personal charisma traits are consistent with the characteristics of the times,making it a symbol of Hong Kong's golden age in the last century.These are the key elements that influence fan identity,while media technology plays an important role in the continuation and diffusion of individual characteristics of stars.It provides great convenience for the construction of the fandom,and the rigorous and continuous interaction of the fascinating group greatly promotes the group identity of the fans,thus forming a virtuous circle of individual and group identity.