Research On The Construction Of Identity Of The Interest-related Group Under The Conception Of Spectacle-Performance Paradigm

The change of post-modern social media technology has changed the geographical scene of social life and reshaped social scenes and social identities.Therefore,the cultural practice of subculture groups has also changed from the resistance of the dominant culture to the discourse power to the performance of the irrelevant political subculture style.This article selects the E-sports Interest-related Group and the text they produced in Famulei App as the research object,using the Spectacle-Performance Paradigm proposed by Nicholas Abercrombie and Brian Longhurst to analysis the construction process and deconstruction factors of “diffused audience” identity.It describes the construction and deconstruction of identity of E-sports Interest-related Group active in the new media environment.At the same time,collecting and recording the practice and text of the E-sports Interest-related Group in the Famulei App,and analysising the reasons for its identity construction by using Network Ethnography.In addition,it also carried out a realistic reflection on the production of E-sports Culture and the guidance of their practice under the new media environment.Through the analysis of the case,the author draws the following conclusions: 1.As a subcultural community,the E-sports Interest Group needs to have the space for group members to produce texts and symbols,including online media sites and offline field sites.2.The construction of E-sports Interest-related Group identity is the result of simulating inner desire,catalysis of inter-group relations and construction of media symbols.3.The stability of E-sports Interest-related Group identity is affected by the diversity of group style,the stigma of group identity and the impact of circle liquidity.This article rethink the performance of the “diffuse audience” identity in the new media environment.And the using of the Spectacle-Performance Paradigm enriches the object types of paradigm research.At the same time,the description about E-sports Interest-related Group and its practices in the paper will help people better understand the practice of E-sports Interest-related Group,avoid labeling thinking that is long-term rendering by the media,and thus resolve misunderstanding and prejudice against Interested-related Groups and their practices.