Research On The Change Of Chinese Football Media Image Since The Founding Of The People's Republic Of China

In 2002,the Chinese men's soccer team successfully entered the World Cup and realized the wishes of the Chinese people for many years.It seems that Chinese football is about to enter the ranks of football powers.However,after the Chinese men's football team once again won the Asian Cup in 2004,the fake ball,black whistle,gambling and other stalks of Chinese football,the national team's performance has been falling all the time,and some negative news of Chinese football has appeared in some metropolitan newspapers and online media.The media image of Chinese football has plummeted,and the development of Chinese football is facing a severe social public opinion environment.As an authoritative and serious mainstream media,People's Daily has a role to play in shaping the mainstream values of society and leading socialist spiritual civilization.Similarly,how does People's Daily report that Chinese football is shaping Chinese football in the hearts of Chinese people.The image h as played a huge role,especially before the urban newspaper,new media,and online media have yet to rise.The People's Daily has played a decisive role in the image of Chinese football in the eyes of Chinese people.The author found that since the founding of the People's Republic of China,the People's Daily has paid a certain amount of attention to Chinese football,and with the changes of society,the People's Daily reported on Chinese football in different periods.This change has also changed.Reflecting the changes of the times from the side.It is worth noting that in the context of China's football development facing many problems and some media's efforts to discredit Chinese football,how the People's Daily presents Chinese football is particularly important,and it also plays an important role in the future development of Chinese football.The author will focus on the changes in the"People's Daily"report on Chinese football at different stages since the founding of the People's Republic of China,trying to clarify the differences in the Chinese football media image created by the People's Daily in different periods,and the difference.In his report,how does the People's Daily present a concrete image of Chinese football and how it has been shaped in various periods?Then,what is the reason behind the change trend of Chinese football in the People's Daily and the reasons behind the changes?With the above questions,the author has sorted out the text of the Chinese football report since the founding of the People's Daily.According to the People's Daily,the number of Chinese football reports and the characteristics of the times,summed up five periods,namely the germination period(1949-1978),rapid rise period(1979-1992),peak period(1993-2004),trough period(2005-2012),warm-up period(2013-2018.9).In the first chapter,after reviewing the Chinese football report in the budding period of the People's Daily,the author found that there have been no reports on the Chinese women's football and negative reports at this stage.Further text and content analysis found that during this time,Chinese football was shaped by the People's Daily into a diplomatic tool.The author believes that the image of People's Daily at this stage has shaped China's football into a diplomatic tool and has a huge relationship with the diplomatic environment China faces.In the second chapter,the author looks at the changes in the"People's Daily"report on Chinese football in the fast-rising period,and found that the People's Daily has begun to report on the Chinese women's football,and negative reports have begun to appear;Became the focus of his report;more inclined to report the latest football game information to readers.Further analysis of the content of this stage of the report found that the"People's Daily"tried to shape Chinese football into a patriotic image.The author believes that the emergence of the image of patriotism has a great relationship with the spiritual confusion faced by the Chinese people after China's reform and opening up.The People's Daily urgently needs to lead the spiritual world of the Chinese people by shaping a universally recognized spiritual belief.Chinese football is conveying patriotism.The spirit has a unique advantage,so it shows a patriotic image in the People's Daily.In the third chapter,after reviewing the report on Chinese football in the heyday of the People's Daily,the author found that not only the People's Daily reported on Chinese football at this stage,but also the achievements and development level of Chinese football.The peak.,due to the professionalization and market-oriented reform of Chinese football,the domestic football league has become one of the focuses of the People's Daily report.Therefore,the non-national team has become the most important reporting area at this stage.After further analysis of the content,it was found that the People's Daily strongly tried to shape Chinese football into an image of professionalism and marketization.The author believes that this is not only related to the marketization and professional reform of Chinese football itself,but also the reform of the socialist market economy has played a certain role in the emergence of such images by Chinese football in the People's DailyIn the fourth chapter,after reviewing the report of the People's Daily on Chinese football in the trough,the author found that in the face of many problems faced by Chinese football and the poor performance of Chinese football,the People's Daily has also shown certain Disappointment and the number of negative reports have reached the highest level ever,but as the mainstream media,People's Daily has tried to shape the image of the persistent struggle of the Chinese football by reporting the positive efforts of Chinese football so that can create a relatively good environment.In the fifth chapter,after analyzing the Chinese football report on the People's Daily in the warm-up period,the author finds that with the end of the anti-gambling blackout in Chinese football,Chinese football is once again re-installed on the road,and negative reports rarely appear.Campus football and Youth training has become the focus of the People's Daily on Chinese football.After further analysis of the content,it was found that during this period,People's Daily paid great attention to the basic part of Chinese football,namely the construction of campus football and youth training,thus shaping Chinese football into a model of building a foundation.In the sixth chapter,based on the analysis of the first five chapters,the author summarizes and analyzes the discourse logic and the rheological characteristics of Chinese media in the "People's Daily" media image,and finds the flow of Chinese football media image.The overall characteristics of the change are the two characteristics of "always positive-oriented image" and "political color gradual discussion,professional color is getting stronger".At the same time,it is found that"political discourse,national discourse,market discourse,professional discourse"play a role in the evolution of these images.