Research On Social Media Marketing Of Fitness Clubs In Changsha

With the continuous development of economy,the people's material needs are gradually met,the quality of life is gradually improved,and the living standard is gradually improved.People begin to pursue a healthy lifestyle represented by sports and fitness.Changsha sports service industry also develops rapidly with the sports industry.From Web1.0 to Web2.0 to the development of mobile internet,social media has been rapidly integrated into people's daily life.All walks of life have begun to use this kind of social media with a large number of user bases and a wide variety of social media as a new marketing model.Therefore,with the development of sports industry,social media will become an important platform and good help for the marketing of fitness clubs.This paper mainly uses the methods of literature,interview,comparative analysis,logical deduction and case study to investigate and analyze the social media marketing of Changsha fitness clubs.Firstly,the core concepts,external environment and positive impact are analyzed.Then,taking the core platforms of four different social media platforms(Sina Weibo,Weixin Public Platform,Mass Comments,Baidu Vocabulary)as an example,the paper investigates the use of social media marketing in Changsha fitness clubs,and draws a conclusion that social media marketing in Changsha fitness clubs Questions: 1.Social media is widely used,but its use in Changsha fitness club marketing needs to be strengthened;2.The lack of talents in social media operation;3.The lack of awareness of the changes of social media in fitness clubs.Secondly,take Changsha Fitness Club as an example,analyze its marketing program highlights and marketing effect,to achieve the purpose of inspiring marketing ideas.Finally,combined with the above survey,the author gives thecorresponding suggestions for Changsha Fitness Club to carry out social media marketing: 1.Make clear the audience and customer groups of fitness club itself,and formulate a social media program that conforms to its own characteristics;2.Keep up with the pace of the times and be flexible in the use of social media;3.Focus on the excavation and training of social media marketing talents;4.Focus on social media marketing personnel;Linkage and integration in media marketing.In order to provide some reference for Changsha fitness club to use social media marketing,and promote the application of social media in Changsha fitness club.