The Research On Construction Status Of Meizhou Wuhua Hengbei Football Characteristic Town

The construction of sports and leisure towns is an important measure to meet the sports playing and leisure needs of the masses.It is a significant deployment of the national rural revitalization strategy and is of great significance for promoting national fitness and healthy China.In August 2017,the State Sports General Administration selected the first batch of 96 sports and leisure towns pilot projects.Meizhou Wuhua Hengbei Football Town stood out and became the only sports and leisure town featuring football.The construction of football-specific towns is still in its infancy.To this end,this research topic is proposed to provide a certain theoretical basis and support for the construction of football-specific towns.This research adopts the literature method,interview method,questionnaire survey method,field survey method and so on to evaluate the construction status of Wuhua Hengbei Football Town in Meizhou,analyze the existing problems and summarize the advantages and insufficient of its.The conclusions are as follow:1.In the infrastructure construction of Wuhua Hengbei Football Town,the construction of site facilities is relatively sound.The construction of building facilities,the construction of recreational facilities and the construction of supporting facilities are general.Compared with the requirements for infrastructure construction of the notification form,there is still a certain gap.2.In the construction of football culture,the construction of cultural IP,fans culture and science and technology museum are relatively sound,which basically meets the requirements of football culture construction standards.3.In the construction of football industry,football training,football competition performance and football tourism construction is relatively sound.It has basically met the requirements of the football industry construction standards.4.In the brand construction,the construction of Wuhua Hakka Elite Football School and Wuhua Olympic Sports Center is relatively sound.The construction of football theme hotels is general,and there is still a certain gap with the brand construction standards.5.The outstanding problem in the Wuhua Hengbei football town is the difficulty inattracting excellent talents;the imperfect of infrastructure and the insufficient of propaganda about the town.The solution is to improve the treatment of high-level talents;improve the construction of basic transportation facilities and broaden the ways of publicity.