Interpersonal Interaction In The Context Of Live Network Broadcasting

Nowadays,people's interaction in the network is increasingly becoming an important part of people's daily life.Live network broadcasting,an emerging network social media that has developed rapidly based on important breakthroughs in network technology.It can smoothly and steadily support the real-time interaction of millions of Internet users.In recent years,it has quickly gained the popularity of netizen and the promotion and application of various industries.As the same time,there are many negative events related to it,which have aroused criticisms from all walks of life.The focus of this contradiction is mainly related to the unique interaction mode of the netizen in the live webcast.The innovation of network technology will bring about great changes in the environment field of network interaction,and then influence the interactive behavior.Therefore,from the perspective of situational sociology,this paper studies how network live broadcasting,as a new social action situation,influences and shapes the interpersonal interaction in this situation.In this study,a one-year virtual field survey was conducted on Huya Live Broadcasting Platform and Video Live Broadcasting Platform.Data were collected through participatory observation and in-depth interviews,The main elements,contents,processes and characteristics of interpersonal interaction in the online live broadcasting situation were described and summarized.The research finds that:(1)in the context of live network,the two main types of interpersonal interaction are "anchor-audience-one-to-many" and "audience-audience-multi-party collective interaction" were core and mainstream of network live interpersonal interaction;(2)Network Live Broadcast Situation have Double Effects on the interpersonal interaction.On the one hand,compared with the traditional network social media,the interpersonal interaction in the network live broadcasting is different in form and content,which is manifested by richer means of interaction,more vivid interaction experience,more intensive interaction frequency,larger number of interactive subjects,and more extensive development among strangers.The comprehensive effect of these characteristics makes the network live broadcasting create a more free and open public field for the netizen who lack of collective activities and are alienated from each other.In this situation,they express their emotions and seek the satisfaction of the psychological needs of collective belonging in a carnival way.On the other hand,although the network live broadcasting situation creates a face-to-face experience of real-time interaction with the characteristics of "body presence" and real-time irreversible interaction,the interpersonal interaction created by the network live broadcasting situation is a virtual reality based on network technology,in which “truth” is more subjective feelings,which is not helpful to establish social relations in the further.Especially in the context of direct and obvious economic interests,people's interactive behavior between live broadcasts is more like instrumental service consumption than natural rather than interactive behavior.Without the situation of live broadcasts on the internet,the psychological satisfaction that originally gained in them will disappear quickly,thus making people's spirit and psychology fall into a bigger hole.So all in all,the new interactive situation of network live broadcasting makes the network interpersonal interaction more illusory and nihilistic.