Research On The Interaction Characteristics Of Anchors And Fans In Online Game Live Broadcasting

In 2018,it was called the first year of e-sports.Under the proliferation of mobile e-sports games and the cultivation of users' e-sports habits,the scale of game live broadcast users continued to grow,and the strong user base gave birth to the profession of online competitive game anchors.The game anchor relies on a unique live broadcast style,excellent game operation,unique game understanding to attract a large number of live broadcast users to watch,and through the high frequency interaction with the live game users,the user has an emotional connection with the anchor in the interaction,and then gradually Fans.The interaction between game anchors and fans has its uniqueness.The paper explores its interactive features from the interaction motives,interactive content and interaction methods of game anchors and fans,discovers the problems existing in the interaction between game anchors and fans,and proposes game anchors.Suggestions on how to improve the quality of interaction with fans.The study found that in terms of interactive motivation,the game anchor hopes to mobilize the enthusiasm of the fans through interaction to obtain economic benefits;fans hope to meet the individual game information needs through interaction,and get a sense of belonging to the game by making friends,and the interactive motivation reflects the game driving force and game.Three characteristics of interest relationship,game competition and cooperation awareness.In the interactive content,whether it is the live broadcast or the communication on other social platforms,the interactive content of the game anchor and the fans are closely related to the game content.The interactive content reflects the generation of the game character and the unique discourse system.And the interactive content is counterproductive to the characteristics of game involvement.In the interactive way,game anchors and fans generate four kinds of unique interaction methods such as game quiz,lottery interaction,game cooperation and offline activities based on the game content,and reflect the game strategy,the promotion of fan consumption behavior and the game.The dominant role character of the anchor in it.In the interaction between game anchors and fans,there is still a problem of high interaction threshold,single interactive channel and lack of interactive rhythm.It is suggested that game anchors can increase personal exposure and enhance the fun of interactive mode by implementing multi-platform and multi-method interaction;Grasp the fan's emotions,understand the fan's psychology;create personal IP,establish a personalized brand image and other measures to further improve the quality of interaction with fans,and solve the problem of game anchors and fans.