Research On Influencing Factors Of Tennis Consumption Behavior In Shenzhen City

As the tennis atmosphere in shenzhen is getting better and better,more and more people are consuming tennis,and problems about tennis consumption also come along.Therefore,it is of great significance to explore and study the tennis consumption in shenzhen and the influencing factors of consumption behavior.When reviewing relevant literatures,it is found that most of the researches on tennis consumption are the investigation of the current situation,while there are few researches on the influencing factors.Based on this,this paper studies the influencing factors of tennis consumption behavior in shenzhen city from the perspective of CDP theoretical model.This paper takes the tennis consumption behavior of shenzhen city as the research object,and conducts two questionnaire surveys on the tennis population of shenzhen city,one is the survey of the current situation of tennis consumption in shenzhen city,and the other is the empirical analysis survey of tennis consumption behavior in shenzhen city.The main part of this study has the following three parts:(1)investigation on the basic situation of tennis population structure in shenzhen.According to the different indicators of tennis consumers,such as gender,age,occupation,education level,income level and participation motivation,this paper analyzes the structure of tennis consumption in shenzhen.The results show that the tennis population in shenzhen is mainly male,younger,with higher education and income level,and relatively stable career.(2)the basic situation of tennis consumption level in shenzhen.Based on the analysis of four types of consumption,i.e.,physical consumption,participatory consumption,ornamental consumption and information consumption,the results show that the consumption level of physical consumption,ornamental consumption and participatory consumption in shenzhen is relatively high,while that of information consumption is relatively low.(3)empirical analysis based on CDP theoretical model.After the factor rotation,the three common factors are renamed: environmental factor,psychological factor and environmentalfactor.After multiple linear regression,the regression equation is Y=0.164+0.618*environmental factor +0.134* environmental factor +0.248* psychological factor,indicating that the independent variable tennis consumption demand is affected by environmental factor,psychological factor and environmental factor.From the perspective of data,the order of influence degree is environmental factor,psychological factor and environmental factor.(4)conclusions and Suggestions.Combined with the basic situation of tennis consumption in shenzhen and the influencing factors of its consumption behavior,this paper puts forward some countermeasures and Suggestions for the development of tennis consumption market in shenzhen.