Research On The Present Situation And Strategies Of Consumption Of Tennis Population In Taiyuan

In this paper, tennis consumption at home and abroad to conduct an overview of the history and current status, combined with growth rate of GDP of Taiyuan, Taiyuan, deep level of economic development, as well as tennis and cultural heritage, based on sociology, economics and other related theories, the use of literature research method, research studies France, logical analysis, mathematical statistics, the population of Taiyuan Tennis consumption status was investigated, the results are as follows:1.In Taiyuan City Tennis Consumption Survey. From the physical type, message type, view type, participative tennis consumption, per capita consumption, the amount of time tennis, monthly expenditure of several indicators to assess the level of consumption in Taiyuan Tennis status quo. The results show that high consumption of Taiyuan in kind and participation in tennis consumption in the low-type, information type and at a low level, watch-type tennis consumption is very small.Taiyuan Tennis overall level of consumption is not high.2.The characteristics of Taiyuan City Tennis consumer surveys. Consumers based on gender,age,occupation, education level,income levels, different signs,analysis of consumer characteristics of Taiyuan tennis. Taiyuan consumers,men accounted for 72.99%, far higher than females;age for 15-34 years old people mainly children and 14 years there was an upward trend in the proportion; Taiyuan consumers Tennis teachers, the highest proportion of tennis popularity in the mental in better than manual workers; Taiyuan tennis a higher educational level of consumers in line with tennis population in general has a "highly educated" and features; the exception of some in-school to study non-income students, participate in tennis majority of the population consumption as income less than 1,000 Yuan or more.3.Taiyuan Tennis consumption motivation investigations.Male right to health and fitness needs to be significantly higher, women for improving self-cultivation and the pursuit of fashion to be significantly higher; the health needs of the elderly was significantly higher, and young people and the middle-aged entertainment, fashion needs to be higher; Highly educated consumers pay more attention to tennis fitness needs of low-educated consumers pay more attention to tennis tennis leisure entertainment.4.Affect consumer behavior in Taiyuan City Tennis factors. From a subjective positive, objective and positive, negative subjective and objective analysis of the negative impact of the respective four in Taiyuan City residents to participate in tennis consumption factor. By affecting the population of Taiyuan tennis factors consumer behavior analysis, summarized the factors that restrict consumption of Taiyuan tennis, tennis Taiyuan future development strategy for the development of consumption, provide some basis.5.Countermeasures.In Taiyuan tennis Consumption Survey Based on the analysis, combined with trend forecasting consumer demand in Taiyuan City put forward countermeasures program. With a view to expanding consumer population of Taiyuan tennis, tennis stimulate consumption, the consumer market to promote tennis in Taiyuan healthy and orderly development, and Taiyuan City, the relevant government departments for decision-making, modification and development of tennis development plan to provide ideas and information views to the people in Taiyuan involved in national fitness campaign to improve quality of life and grades to provide a wider choice of ideas and practical ways and means for Taiyuan City Government, the sports authorities, tennis industry and related sectors to provide reference and reference values, play a role in attracting valuable opinions.