Development And Change Of Urban Marathon Culture In Shanghai From The Perspective Of Sociology

The city marathon starts late in our country,but the momentum is strong,the city marathon culture is also the "healthy China" and the sports culture construction indispensable component.In December 2015,the State Administration of Sports issued the Circular on Further Improving the Culture Construction of Sports Projects,the issuance of which pointed out the direction and demand for the further development of Marathon culture,namely,to excavate the connotation of sports culture,to promote the construction of sports culture with sports culture as the core,to enhance the soft power of Chinese sports culture and to push our country from a sports country to a sports power.However,for a long time,influenced by multiple factors,the city horse.There are still many negative effects behind the "heat" phenomenon,which also indicates that marathon culture is "cold ".Based on this,this study takes the Shanghai city marathon culture as the research object,through the literature method,the interview method,the questionnaire survey method,the field observation method and so on,takes the Shanghai international marathon as the main investigation object,combines the theory and the practice,combs the development course of the Shanghai city marathon movement,reveals the concrete presentation of the Shanghai city marathon in the material culture,the spirit culture,the system culture and the behavior culture,makes the analysis to the present Shanghai city marathon culture existence main question,and the future development.Proceed with the outlook.The article mainly analyzes the city marathon culture of shanghai by combing the concrete presentation of the international marathon in four aspects: material culture,spiritual culture,institutional culture and behavior culture.Among them,the material culture mainly includes the site facilities and the environment,the symbol sign;the spiritual culture mainly includes the competition slogan,the volunteer service,the competition idea and the media propaganda;the system culture mainly includes the competition rules and the organization management;the behavior culture mainly includes the values,the behavior pattern and the behavior environment.The Shanghai City Marathon,now in a mature and stable period,is a blowout,with a hard-to-get quota,but there is still a big size behind it small problem,did not really bring the cultural connotation of the city marathon to play incisively and vividly.The author believes that the factors influencing the development of marathon culture in Shanghai are as follows:(1)the excessive entertainment of the event content leads to the shrinking of the development space of marathon culture;(2)the excessive utilitarian propaganda hinders the establishment of the good image of marathon;(3)the weak sense of rules of participation restricts the effective dissemination of marathon culture;and(4)the ostentatious behavior cognition erodes the creation of the healthy image of marathon culture.Therefore,in order to further promote the healthy development of the city marathon culture,the author believes that:1)strengthen the soft power of the event and further expand the brand influence of the marathon event;2)adhere to the overall correct guidance to further enhance the confidence of the marathon culture;3)complete.Good supervision and implementation of measures to further optimize the marathon environment;4)establish a multi-media system to further enrich the marathon dissemination channels.