Research On The Influential Factors And Strategies Of Female Teachers' Club Fitness Consumption In Changchun Universities

It's no doubt that university female teachers are both modern intellectuals and the elite groups of “wisdom beauty”,but this kind of “wisdom beauty” alone is not the whole embodiment of a perfect life.They should be the embodiment of modern natural beauty which integrates scientific culture with healthy body and mind.It is a healthy body that is the guarantee and prerequisite for better engagement in work and life.University female teachers with high social status and economic income have a certain demand for physical fitness in recent years.At the same time,they have high demand for fitness surroundings and need professional fitness guidance,more and more university female teachers choose sports club to do physical fitness.The article mainly uses the literature material method,interview method,questionnaire investigation,on-the-spot investigation,and mathematical statistics method to analyze the consumption factors in the sports club which effect university female teachers in Changchun by “R” factor analysis.At the same time,several strategies are raised for the development of fitness industry in Changchun in order to give theory support for the university female teachers' fitness in sports club.1.Through research and analysis female teachers in Changchun universities relieve the pressure of work and life,at the same time,they keep in high spirits and put working enthusiastic into the future work.2.The demand of taking part in sports consumption in sports club is stronger and more accurate through analyzing consciousness,method and motivation of fitness consumption.It is in line with the trend of modern society development.However,the degree of participation and awareness needs to be further improved.3.Analyze the factors that affect the female teachers' participation in the club fitness consumption in Changchun Universities.The seven impact factors are publicity factor,economic factor,personal factor,club dominance factor,club recessive factor,coach factor and staff attitude factor.It points the way for the future development of fitness clubs in Changchun,and more importantly,it also provides support for the public to establish a correct concept of sports fitness consumption in the future.According to the analysis of influential factors of female teachers' Club Fitness consumption in Changchun Universities,corresponding strategies are raised: Strengthen the club fitness consumption of female teachers through multi-publicity;Improve the fitness consumption system and favorable prices;Changing the concept of fitness consumption,strengthen the consciousness of “health standard” of female teachers in university;Optimize the environment of fitness places to update fitness items and facilities;Reinforce the management of club to improve service quality.