The Spread Effect Research On The "Plastic Limit Order"

In June 2008,The Announcement of General Office of the State Council on the Limitation of the Plastic Bag Manufacturing,Selling and Utilizing was formally complemented,which have last ten years.In February 2018,the United Nations Environmental Programmer made “plastic elimination” as the theme of the World Environment Day,appealing the people all over the world to confront the one-off plastic rubbish.Our country regards the ecological civilization construction as the development plan,proposing the idea of resource saving and recycling.On this background,this paper research the spread effect of the “plastic limit order” from the communication perspective,hoping to contribute for the fostering the environmental protection and resource saving.This paper adapts the methods of questionnaire survey and centralization observation,and combines the settled public data to research the spread condition and effect of the “plastic limit order”.From the cognition condition of the receivers,the “plastic limit order” did not reach the national expected goal.It is not known by everyone,and people mainly partly know the relative news about the “plastic limit order” from the TV and social media,but the common whole environmental protection realization is still weak.On the perspective of the receivers' tendency,the emergency of the “plastic limit order” itself is popular and supportive by the civilians,but they still tend to the “individual convenience” rather than the existence of the “plastic limit order”.From the perspective of the receivers' real behaviors,the individual usage of the plastic bags is less than before,but the merchants change the “plastic limitation” to the profit earning method.In the commercial circulation field,the difference of the plastic limitation condition in different industries is obvious,and the phenomenon of the “orders cannot function” is pervasive.According to the compiled public data and text analysis,this paper explores the little spread effect reason of the “plastic limit order” from the perspective of the agenda setting,acculturation and social learning theory.Firstly,the “plastic limit order” relates many and complicated industries,and involves many departments during the management process,which lead to the backbone lacing in the spread process,the uncertainty of the spreading main part,and the shortage of the spread effect.Secondly,in the report of the traditional paper media,the attention degree is not high whether in the mainstream media or the professional environmental media,the contents are not scientific,and there is shortage of spread continuity and the systematic.Therefore,the spread force of the “plastic limit order” is not enough and difficult to be effective.Thirdly,the ingredient bidirectional up-bottom spread model and the signal spread carrier have not adapted to the current receivers' habitats under the impact of the new spread environment,so the outdated spread method also limits the spread effect of the “plastic limit order”.Fourthly,the corporations,governments and the civilians do not well balance the relations between the social and economic benefits during the spread of the “plastic limit order”,leading to the unbalance and misplacing of these two benefits,which cannot make the “plastic limit order” develop its real value.Fifthly,the receivers do not fully understand the purpose and meaning of the “plastic limit order”.The weak environmental protection realization,the egoism popularity and the imperfection of the substitutes form the separation condition of knowledge and behavior,which makes the goal of the “plastic limit order” cannot be achieved.Based on the reason analysis on the spread effect of the “plastic limit order”,this paper also proposes the measures to foster the spread.Firstly,the spread task should be fully conducted and all the departments should take their own responsibilities.Secondly,the spread strategy should be updated with time.The diverse spread methods and diverse spread platform can strengthen the spread dynamics.What is more,the supervisions of the government,media and civilians can better balance the two benefits to realize the inner value of the “plastic limit order”.Finally,the good social and cultural environment helps to form and improve the environmental protection realization of people to realize the strategy target.