Research On Influencing Factors Of User's Willingness To Share Information In Wechat Knowledge Community

The rapid development of the Internet enables information to spread beyond time and space.The emergence of various social platforms also allows individuals to communicate more through the virtual network than face to face.Among the numerous social platforms in China,WeChat has gradually become one of the most important instant communication tools due to its advantages of convenient operation and complete functions.Along with the development and popularity of WeChat,WeChat knowledge communities emerge and gradually gain influence.WeChat knowledge communities are different from the traditional communities of knowledge questioning and answering.With stronger immediacy and interactivity,key opinion leaders are more prominent.Within the community,members get satisfaction and rewards by sharing their knowledge and experience,socialize based on common interests or learning purposes,and provide knowledge service.As a unit of information sharing,community users are undoubtedly the basis for emergence and survival of WeChat knowledge communities.In order to improve the activity of the community and generate greater knowledge value and economic value,it is particularly important to explore the willingness of WeChat knowledge community users' information sharing.By collecting a large number of literature on knowledge sharing of online communities and information sharing of WeChat communities,this paper obtains inspirations from previous research results,which provides strong theoretical support for the further research.Drawing from the social capital theory,social cognitive theory,social exchange theory and other theories put forward by famous scholars in the academic field,I conclude the factors which influence the willingness of WeChat knowledge community users' information sharing,and construct the corresponding theoretical model.This paper has listed 10 different research assumptions.They have a wide range,mainly including the social interaction relationship,trust,identity,mutual benefit,common language,shared vision,self-efficacy,outcome expectation,and so on.And this paper use SPSS25.0 and AMOS25.0 software to analysis data from previous investigation,and to test hypothesis by using structural equation technique.The test results show that social interaction,trust,identity,mutual benefit,common language and self-efficacy are the significant factors which influence the willingness of WeChat knowledge community users' information sharing.Among those,trust,identity and self-efficacy have the largest positive impact,while shared vision and result expectation have little impact.Based on the result of researches,this paper finally puts forward some suggestions.First,paying attention to the role of trust for the willingness of knowledge community users' information sharing.Second,enhancing members' trust in the communities through online and offline contact to expand the influence of key opinion leaders.Third,constructing the collective norms within the communities to establish a complete community cultural system.The ultimate goal of WeChat knowledge communities is to realize community liquidation.Therefore,both standard paid communities and free communities with weak connection between users should actively explore the development model which are suitable for their own community,improve willingness of knowledge community users' information sharing,and strengthen the emotional bond between users,so as to extend the life of the communities.