Research On Identification And Optimization Strategies Of Key Influencing Factors For Knowledge Exchange Of Users In Social Question And Answer Communities

With the advent of the Web 2.0 era,social media has completely penetrated into every aspect of people's daily lives.People's access to knowledge is no longer limited to traditional offline communication methods,and online knowledge exchange has gradually become the first choice for many people.The social Q & A communities emerged at the historic moment under such circumstances,and quickly won the favor and widespread application of the majority of users with its characteristics of being free from time and space restrictions.At the same time,the Internet has a wide audience,and the mobility of social Q & A communities is strong,and there has been a lack of effective analysis of the key influencing factors of knowledge exchange among its users.This paper focuses on the knowledge exchange of users in the social Q & A communities,deconstructs the process of knowledge exchange,constructs an influencing factor system,and uses the fuzzy set theory-DEMATEL method to identify and analyze the key influential factors of user knowledge exchange in the social Q & A communities.The optimization strategy provides a theoretical basis for the optimization of the socialized question and answer communities,and is conducive to the good and orderly development of the socialized question and answer communities.The full text is divided into six chapters.The main research content is the identification and optimization of key influencing factors of user knowledge exchange in the social Q & A communities.In the first two parts of the introduction,the research background and significance of this topic are introduced,and the current environment for the development of the social Q & A communities is analyzed,as well as the value and impact of this topic research.The third part analyzes the current research status at home and abroad,combing the development of social Q & Acommunities with literature resources,and the research results and status of Q & A communities in society at home and abroad.The fourth part summarizes the written structure and research content of the full text.The second chapter sorts out the relevant theories related to user knowledge exchange in the social Q & A communities,mainly including the connotation of the social Q & A communities,the concept and classification of knowledge exchange,the basic theory of user knowledge exchange in the social Q & A communities,and the fuzzy set theory And the introduction of the DEMATEL method.It lays a theoretical foundation for the construction of the following mechanism models and influencing factor models.The third chapter analyzes the mechanism of user knowledge exchange in social Q & A communities.First,deconstruct the components of user knowledge exchange in the social Q & A communities,which are divided into subject,object,environment,technology,and environment.Then analyze the motivation of the user's knowledge exchange behavior,restore the user's knowledge and communication process in the social Q & A communities,and finally construct A model of knowledge exchange for users in a social Q & A communities.The fourth chapter identifies and analyzes the key influencing factors of user knowledge exchange in the social Q & A communities.Based on the elements of the social Q & A communities user knowledge exchange to explore the influencing factors,a five-dimensional and 15-index social exchange Q & A communities knowledge exchange influencing factor index system was constructed.Data were collected and the key influencing factors were identified using fuzzy set theory-DEMATEL Finally,determine the correlation between the influencing factors and the specific impact on the user knowledge exchange in the social Q & A communities,and determine the key influencing factors.Based on the previous conclusions,the fifth chapter provides guidance and suggestions for increasing user viscosity and increasing user trust from the perspectives of users,knowledge,technology,environment,and platforms,and gives the user's knowledge exchange and optimization strategies for the social Q & A communities.Chapter ? summarizes the full text,draws conclusions,points out the shortcomings of this research,and puts forward the corresponding outlook.Through the research on the identification of the key influencing factors of the user knowledge exchange in the social Q & A communities,this article clarifies the direction for the development and improvement of the social Q & A communities in the future,and proposes corresponding optimizations for the good and orderly progress of the user knowledge exchange in the social Q & A communities The strategy provides a basis for the sustainable and healthy development of the socialized Q & A communities.