Research On The Business Strategy Of Hongshun Jewelry Enterprise

With the development of economy,the jewelry market competition intensifies,especially the increasing number of jade jewelry enterprises,whether consumers or operators,are easy to lose in the process of economic development jewelry.Hongshun in the strong competition in an invincible position?How to be different in the jewelry business monotony?How to effectively protect the main contacts of consumers?How to quarry,processing,sales and after-sales service,such as production and marketing integration process to win?This requires Hongshun to reflect on their own enterprises and reflection,to establish their own facts,consumers easy to accept,suitable for the development of radiation in Yunnan,while the international development of the business strategy.HongShun business strategy involving mining,production,marketing,service and other links.First of all,Hongshun in the processing,procurement process,adhere to quality strategy to win the competitiveness of quality,and to match the allocation of jade jewelry grade,style,variety,with a wide range of products to meet different consumer needs.Secondly,the Hongshun need to establish an extensive marketing network,through the Guide,chain stores,Internet stores,clubs and other different forms,so Hongshun onto a more perfect,more standardized,more mature stage,take a reasonable Marketing strategy,is to enhance the strength of Hongshun an important way.Once again,but also to establish a more humane way of marketing,improve competitiveness.Hongshun to provide a more standardized,very humane pre-market after-sales service protection,to strive to become the winner of the consumer’s reputation.Finally,based on the actual situation,a reasonable advertising,development and improve the influence of Hongshun.Hongshun business strategy,based on the external and internal environment of the detailed analysis,through the understanding of the market,to grasp the facts,combined with their own development,according to the needs of consumers at different levels,from mining,production,sales,of the process,the establishment of Hongshun unique for both high-consumption groups and the general public of the characteristics of ordinary jewelry enterprises.