Research And Application Of Northern Shaanxi Paper-cut Elements In Tourism Brand Design

Due to its unique geographical location,the northern Shaanxi people have created rich and varied traditional art through the wisdom of living on this vast land.Among the many folk arts in northern Shaanxi,the paper-cutting art of northern Shaanxi is one of the most representative folk art among many folk art in northern Shaanxi.This skill is not only in the northern Shaanxi region,but also has a very profound cultural connotation in China.In northern Shaanxi,people can reflect paper-cutting elements in many aspects of life.For example,marriage,funeral,residence,etiquette,religious taboos,and holiday customs can all see traces of paper-cut elements.As one of the folk art in northern Shaanxi,the paper-cut art reflects the civilization and ideological connotation of the local region;it not only reflects the nationality and the epitome of the times,but more importantly,it embodies the soul of Chinese traditional thought in modern design.In termis of styling and art,the folk paper-cutting of northern Shaanxi has gradually transformed from the practical function stage to the stage of integration of practicality and aesthetics with the continuous enrichment of people’s material and spiritual world.With the growth of time and the continuous advancement of society,the spiritual world and material life of people are enriched,and the globalization of culture is coming,the traditional culture of our country should be better promoted and developed.This paper analyzes the paper-cutting art in northern Shaanxi and the application of paper-cut elements in northern Shaanxi in tourism brands,discusses how to effectively carry forward the paper-cut traditional culture in northern Shaanxi,and uses modern design language to design paper-cut elements in northern Shaanxi and modern tourism brands.The integration makes the paper-cutting art of Northern Shaanxi diversified in the world culture.This paper analyzes the modeling language,composition method,image culture,creative theme and creative thinking of the paper-cut elements in northern Shaanxi.From the origin of the paper-cutting art in northern Shaanxi,the paper goes deep into the characteristics,shape,and connotation of paper-cut art.The combination of the paper-cut elements in northern Shaanxi and the current design will result in a contribution to the inheritance of Chinese folk traditional culture and the promotion of Chinese culture to the world.