Branding Research And Overall Visual Design Of Local Famous Banquets

Local banquets are cultural treasures that have been inherited from generation to generation in the soil of traditional catering culture.However,the reality is that many featured banquets are difficult to be shared by the wider public because of the complexity of brand ownership.Based on the investigation and analysis of the rationality and feasibility of the brand construction of local famous banquets,this paper emphasizes the application value of culture to brand image.On this basis,the author takes "Luoyang shuixi Banquet" as an example to carry out brand design practice,using visual language of brand image to extract the cultural elements with the most local characteristics,and completes the foundation under the guidance of brand concept.The design of basic system and application system seeks value links between audience and brand,and provides reference experience for wider dissemination and more effective design practice of local banquet brand construction.