Research On Scented Tea Packaging Design Based On Urban Female Consumer Groups

Packaging is a bridge between commodities and consumers,and an important medium to establish the relationship between commodities and consumers.In modern society,it is neither a simple shell nor a mysterious veil,but a concept of life that people pay more and more attention to and carry in the process of modern consumption.With the development of science and technology,the progress of society and the improvement of quality of life,more and more consumers put forward new and higher requirements for packaging design.In China,female consumer groups have their own particularities.Influenced by cultural and educational factors and gender differences in social attitudes,they play a leading role in daily purchasing activities.They are not only decision makers and purchasers of their own consumption activities,but also often make decisive purchases for husbands,children and parents.When making decisions or consumers psychological and aesthetic needs.This paper studies the flower tea packaging for white-collar women,according to the characteristics of female consumer groups,user experience and innovative ideas of environmental packaging design,will carry out targeted tea logo,color and packaging design.Through investigating the existing scented tea packaging on the market and analyzing the female consumer groups,a unique triangular scented tea bag packaging design was designed,which ingeniously solved the problem of long cotton yarn in tea bags and avoided secondary pollution.The non-sticky design of scented tea packaging can not only greatly reduce the production cost,but also reuse the used packaging and reduce environmental pollution.The first chapter is the relationship between Chinese female consumer groups and commodity packaging design.It mainly introduces the aesthetic characteristics of urban female consumers,the application of visual elements of commodity packaging design based on female consumer groups in the packaging design of Yishengtang scented tea.The second chapter is the relationship between commodity packaging design and Chinese female consumer groups.It mainly introduces the relationship between Chinese female consumer groups and commodity packaging.Design psychological needs,based on the unique function and value of commodity packaging design of Chinese women consumer groups.