Research On The Development Of Wine Culture Tourism Of Kweichow Moutai Group

This study reviewed the development history of Maotai,Maotai culture-oriented tourism development present situation and the current research progress about Maotai culture-oriented tourism.Affirmed the Maotai current achievements of culture-oriented tourism,at the same time,analyse Maotai culture-oriented tourism development present situation and puts forward the existing problems.From these problems,put forward related suggestions in three big aspects:strengthen regional image,cultivate core consumer groups,develop more tourism products,highlight the theme of Maotai liquor culture.And ten specific aspects,such as create the concept of producing areas and cultivate the core consumer groups,strengthen the propaganda,change people’s consumption idea,depth excavation Maotai salt culture,through the government take the lead in Suiyang joint development of liquor culture,combined with other tourist attractions in "Chinese liquor golden triangle" area to develop more tourism products and route,Chishui river highway tourism resources development,tour of raw material planting base,open more tour area in Maotai factory,added more Moutai experience series activities,develop Maotai chateau and theme hotel.Puts forward some suggestions for the tour of Maotai distillery from the perspective of experience mode.Provide a reference for Maotai to development culture-oriented tourism resources better.It also provides a reference for other enterprises in the liquor industry to develop liquor culture-oriented tourism projects.