Research On The Service Marketing Strategy Of X Dental Hospital

Nowadays,since China opens medical market,private hospital growing fast,which leads to a fierce competition in medical service industry.So how to make a hospital sustainable development in market competition becomes a quite serious problem for leaders of hospital.In order to attract patients,they must improve patients’ experience,only by doing this,can they build a long-term stable relationship between hospital and patients and makes hospital sustainable development a reality.So in my paper,I choose X stomatological hospital as research object to analyze service marketing and provide marketing strategy,which will have a positive meaning to a great number of private hospitals.My paper starts with listing of modern marketing strategy theory and service marketing theory,then I will analyze X stomatological hospital inside and outside environment deeply by using PEST model,and based on X stomatological hospital marketing status to analyze target market and its strategy choice,next,using questionnaire and interview research method to analyze service marketing problem to propose product strategy,price strategy,channel strategy,personnel strategy,physical evidence strategy and process administration strategy of hospital and put forward relative measures.Finally,this paper will make a conclusion,if private hospital wants a sustainable development in a fierce market competition,it should use effective service marketing mix strategy to build positive hospital brand effect,and tries to improve employees’ acceptance,set up well-established employing mechanism and complete employee courage system.Trying to use all kinds of marketing methods to improve hospital competitive.