Research On The Dissemination Of Chinese Medicine Diet Under The New Media Environment

Objective: To spread TCM herbal inheritance and carry forward the traditional Chinese medicine medicinal food culture to promote the healthy development of medicinal food industry,let more people know to understand the trust of traditional Chinese medicine medicinal food,improve the level of awareness of health care and health,but also able to develop national health industry upgrading national cultural soft power in the vigorous development of the new media environment,how to make full use of new media,traditional Chinese medicine medicinal food,analysis and research of traditional Chinese medicine medicinal food under the new media environment of communication strategy.Methods:(1)Literature research method to sort out and analyze the literature and books of TCM medicinal diet communication and new media communication,three main contents of TCM medicated food culture and TCM medicated food restaurant are summarized:(1)TCM medicinal diet culture,(2)TCM medicinal diet food,and(3)TCM medicinal diet restaurant,and two important meanings of TCM medicated diet communication: TCM medicated diet communication is the vanguard of TCM cultural communication and the key way to cure diseases.(2)Data analysis: This paper analyzes the four advantages of new media in disseminating TCM medicinal diet:(1)accurate communication improves the efficiency of communication,(2)highly interactive improves the effect of communication,(3)diversified forms enhance the attraction of communication,(4)fragmented communication expands the coverage of communication;and four disadvantages:(1)people’s cognition level and acceptance degree to medicated diet are uneven,(2)the dissemination content of medicinal food culture and the quality of medicinal food are intermingled,(3)the age bias and pertinence of the audiences of new media communication are obvious,and(4)new media spread doubts about the credibility and scientificity of traditional Chinese medicine food.(3)Case analysis:a set of new media communication strategies for TCM medicinal diet is explored through case analysis.Conclusion: Due to the advantages and disadvantages of new media communication,this paper explores a set of communication strategies for new media communication of TCM medicinal diet:(1)improve the standards for the identification and evaluation of TCM medicinal diet and strengthen the building of the right to speak,(2)strengthen the construction of talent team and scientific research team,and cultivate inter-disciplinary talents,(3)speed up the digitization process of TCM medicinal diet knowledge,(4)create the knowledge web celebrity of TCM medicinal food characteristics,(5)make creative transformation and innovative development of Chinese medicine food culture,(6)make web celebrity economy will become a new highlight of the spread of TCM medicinal diet,attracting more users,(7)multi-angle,multi-channel,multi-value and multi-direction to select different new media platforms for joint promotion,(8)ensure the quality and efficacy of medicated food and improve audience satisfaction,and(9)focus on user experience and enhance audience loyalty.