Research On The Construction Of Socialist Mainstream Culture In The "micro-era"

Culture is the spiritual mark of a nation.The current international community’s competition is increasingly manifested as competition in the cultural field.The nation’s mainstream cultural construction has been placed at a critical position in the competition between nations for comprehensive national strength.In China,the mainstream culture is the expression of the cultural ideology of mainstream ideology under the guidance of advanced culture.The core is the Chinese-oriented Marxism and that is socialist culture with Chinese characteristics.It constitutes the country’s "system of faith." The traditional mode of production and dissemination of the mainstream culture can no longer adapt to the new situation brought about by the innovation in the technology field.Faced with the rise of new media carriers under the "Micro-era",the current mainstream culture has both opportunities and challenges.Therefore,we must strengthen the emphasis on the construction of the socialist mainstream culture in "Micro-era".This can regulate the production of mainstream culture and constraint behavior of social members.This will also enable the construction of the mainstream socialist culture to better serve the five-sphere integrated plan."Micro-era" is an era in which Weibo and WeChat are representatives of the media,and are characterized by lively and rich forms of dissemination,rapid and instant dissemination,and dissemination of content that has impact and appeal.In this context,the necessity and importance of building a mainstream culture of socialism with Chinese characteristics are obvious.It is conducive to further perfecting the theoretical quality of Marxism that advances with the times,strives for the leadership of cultural dissemination in the micro-era,and establishes a the nation’s cultural awareness of self-confidence.This article takes WeChat Official Account Platform as an example to consider how mainstream cultural construction should respond to new issues in the "Micro-era" environment.At present,as the "Micro-era" new media communication channel,WeChat came from behind.No matter whether it is the number of users or coverage areas,it is far more than Weibo.With the help of the WeChat Official Account Platform,social organizations,enterprises,government agencies,media organizations and other targeted audiences are engaged in cultural services,publicity,and marketing.Having analyzed and researched on the important position of WeChat Official Account Platform as a "Micro-era" mainstream culture construction,it characterizes as a country-centered,professional communication team as the backbone,and the society as beneficial supplement.In content of spread,it adhere to the guiding position of Marxism,integrate the theoretical crystallization with Xi Jinping thought on socialism with Chinese characteristics for a new era.In addition,the mainstream culture is also actively conducting public opinion guidance,closing to people’s daily lives,focusing on positive energy and shaping the country’s image.In the form of spread,it integrates a multi-directional communication system.We have achieved some effectiveness,but it also needs some improvements.The mainstream culture in "micro-era" has the advantages of production,dissemination and acceptance of the three opportunities.But at the same time,it should also be noted that the mainstream culture still faces challenges due to its own characteristics and the influence of external multicultural environments.It is necessary to respond to these issues more actively.On the whole,the construction of the mainstream culture in the new era must adhere to the people-centered orientation,the fundamental direction of the nature of socialism,persist in serving the overall layout of socialist construction,and persist in the concept of innovation.In terms of concrete construction strategies,first of all,it is clear that the content is the king’s theoretical core requirements,and the production of higher-quality mainstream cultural content.Second,the government must strengthen the macro-leadership of the mainstream culture under the "micro-era".Again,the socialist mainstream culture media must practice.In the end,it is necessary to actively create an open and pluralistic cultural construction environment,take advantage of each other,avoid weaknesses,and create purer communication environment.