Research On The Use Of Art App Media

The research of type app is a hot topic in the academic circles in recent years.This paper examines the related issues of art app in the field of media use from the overall perspective of type app and the professional study.This paper combs out the general situation of art app types,which involve a wide range of fields,sums up the general characteristics of portalization and popularization corresponding to double extension,platform and community corresponding to double transformation,and analyses the general development trend of social media and type diversification,and summarizes various types of content types,multimedia presentation mode and multi-subject content generation.The media characteristics of multi-role play in production and cross-media.From the questionnaire analysis,it is found that users are active in contacting and using art apps.Choosing art apps is mainly based on functional and social considerations.The main port of using art apps is smartphone,which is eager to share when using art apps in the process of silence and restraint.Users’ media use on art apps has the characteristics of low-frequency use and shallow reading.The higher the frequency of using art apps,the longer the time of using art apps single time.At the same time,men use art apps more frequently than women.Users’ willingness to consume art apps is low.Males’ willingness to consume is higher than females’.The main type of consumption is content payment,and the amount of consumption is mainly small consumption.Users mainly use art apps to meet functional needs,supplemented by social needs,art apps can basically meet the needs of users.Based on the overall characteristics of art apps,media characteristics and media usage characteristics of its users,it is found that the main existing problems of art apps are user distribution with significant differences,profit model in difficult exploration and user groups with prominent autonomy.It is proposed that resources should be optimized and integrated to form strategic alliances,and that intermediary links should be added to promote user consumption.The control of distance sense and the strategy of brand operation.