Derivative Research On Cultural Creation Of Museum Groups

Since the 21 st century,cultural construction has gradually become the focus of social development.People need more cultural activities and cultural life,which makes museums,as carriers of cultural heritage,enter the development space faster and better.All kinds of museums have sprung up like bamboo shoots after a spring rain.In the past ten years,hundreds of museums have been added to the country,and the number is still increasing.However,it is worrying that not all museums have sufficient capacity to maintain operations,and many museums have experienced financial breaks.In the 1990 s,in order to increase revenue,some museums with national letterheads simply copied their collections and made some simple small gifts for tourists to buy and commemorate.These small things were not paid enough attention at that time and even became the object of criticism by experts and scholars in the industry for a long time.However,in foreign museums,the development and sale of such small gifts has long been a business model and has been continuously developed and promoted.This model is called " cultural innovation derivative",that is,the commodities derived from cultural innovation.The museum’s cultural creation work is actually a sustainable project.On the one hand,it can meet the needs of tourists’ consumption culture,realize the good wish of bringing cultural relics home,and realize the museum’s own purpose.Another convenience is that it is also the guarantee for museums to survive better.The annual income derived from Chinese in foreign museums often accounts for a large proportion.In recent years,major museums headed by the National Palace Museum have started their own creative derivation,but the creative derivation of Chinese museums is still in its infancy,so the research on this topic is very necessary.