Research On The Performance Of Duties By County-level Governments In The Development Of Rural E-commerce

With the rapid development of science and technology and the increasing urbanization in our country,the contradiction between the backward productive forces in rural areas and farmers yearning for a better life has become more and more prominent,due to the general constraints in rural areas such as inadequate transportation,logistics facilities,and relatively closed information,as well as the difficulty of adapting traditional mode of production to modern market trends in rural areas,the difficulty of selling agricultural products has become a bottleneck that restricts the development of rural areas.With the continuous improvement and popularization of Internet technology,the Agricultural Industry will also be transformed,with the implementation of the national e-commerce project in rural areas,the vast rural areas have also ushered in a new development opportunity.Through e-commerce means to constantly improve the level of information,the use of Internet technology for agricultural industry restructuring and upgrading,change the backward mode of production and lifestyle,to achieve leapfrog development of rural areas.County-level government how to find the role of positioning,the correct performance of functions,it becomes the key to the development of rural e-commerce.Through a lot of analysis and research,this paper sums up the four basic functions of county-level government,which are planning guidance function,overall coordination function,market supervision function and public service function.Based on the visits,investigations and practical investigations of w county,this paper analyzes and generalizes the present situation of w county government in performing its duties,and contrasts the four basic functions of the government in the development of rural e-commerce,this paper analyzes the main problems existing in the government s performance of its duties,such as insufficient guidance,Imperfect Policy Making,unsound supporting system,weak ability of overall planning and coordination,non-prominent brand building,and analyzes the reasons.Finally,from the strengthening of the four basic functions,respectively put forward the corresponding countermeasures.