Research On "Sichuan Daily" Sports Reports Under The New Media Format

Party newspapers play an important role in China's political and social life.But under the current circumstances,the party newspaper,like the newspaper media,is being challenged by television,the Internet and other emerging media.In this study is mainly to the Sichuan daily sports section 2016(a total of 204)as the research subject,of the contents,methods,and organized the content to start,then respectively format such as text,images,and all aspects of analysis,this paper discusses the current situation of party newspaper reports,characteristics and problems,for the party under the trend of the development and prosperity of the new media,maintain and improve the mainstream position of print,let them get more wide development future.In the study of the main methods are literature method,interview method and text analysis method,is applied to the analysis of the three,and concludes that the Sichuan daily sports pages of sports news reports are still has certain advantages,the main characteristics of the media status clearly,have larger resource integration,sports news timeliness and have unique insights and so on;Its shortcomings and not good enough include insufficient space,insufficient quality of news reports,insufficient comprehensive content and insufficient attention to mass sports and school sports.