“Ningxia Daily” Media Construction Of Local Women's Image

Women have played an important role in the long history of human development.Women in different regions have unique characteristics in terms of eating habits,dressing up,wedding and funeral ceremonies and festivals and other life habits and the media images presented in the mass media.Ningxia,as the province with the largest number of Hui people in all provinces and cities in the country,the female image in its region has unique ethnic culture and local characteristics.This article takes the Ningxia Hui Autonomous Region Party Committee Organ News-"Ningxia Daily" as the research object,selects the relevant reports involving local women in the news from 2013 to 2018 for literature measurement analysis and content analysis,and explores how women's images are constructed in the media.And what kind of image is constructed.Under the theoretical guidance of "Agenda Setting" and "News Frame",explore the process and characteristics of Ningxia Daily's media construction for local women.First of all,from the dimensions of intensity,frequency,form,content and overall trend,examine the construction of female images in the region by Ning Xia Bao.From the statistical results,"Ningxia Daily" tends to be consistent in its overall construction of female images in the region,and its intensity is relatively stable."Ningxia Daily" focuses on news and genres of women's news reports in news and special passages.The form of women's image is constructed,and the good image of women is fully displayed in the column;in the framework and topic setting,the focus is on the construction of typical local women,“economic support” and “literature and sports”;Young and middle-aged women dominate,and there are many types of social identities;all the female quality characteristics portrayed in all reports are rich in type.Most of them emphasize the diligence and independence of women,breaking the stereotype of women.Secondly,it summarizes and analyzes the specific image of local women constructed by Ningxia Daily.The female group image and individual image constructed by the "Ningxia Daily" from 2013 to 2018 are significantly different.The group image is relatively thin and the individual image is very full.The images of female groups mostly appear as "rural women who get rid of poverty and get rich" and "rural women who are actively employed"."Ningxia Daily" when constructing the image of a female individual,most of the different social and professional identities show different quality characteristics,fully exhibiting the characteristics of diversification and personalization,such as dedicated civil servants,entrepreneurs and wealthy experts,outstanding literature and art Workers,housewives who are filial to the elderly,honest and trustworthy entrepreneurs,helpful volunteers,etc.Third,summarize and analyze the characteristics of Ningxia Daily in the construction of local women's images,including the characteristics of the construction process and the characteristics of specific images.In the process of female image construction,economic construction is the central issue,with "typical characters" and "economic support" as the key framework,and the main textual features are set to highlight and render positive images and eliminate gender bias.In terms of specific image presentation,the group image has less focus,the image is single,convergent,and has a tendency to weaken ethnic characteristics;the diversification trend in individual image presentation is obvious,which enhances the objective authenticity of the report and enriches the local female individual image.A good publicity and education effect.Finally,it summarizes the areas where the Ningxia Daily needs to be optimized in the construction of local women's images.For example,the uneven distribution of issues and frameworks mainly reflects economic issues.The text emphasizes contrast conflicts and creates reverse stereotypes.The "task" of publicity is obvious and Lack of "closeness",insufficient media linkage,etc.In response to the above problems,some improvement strategies are also proposed,in order to objectively and truly reflect the status of women in the area,and better and more beautifully shape the image of local female groups and individuals.