Women's Consumption And Its Value Correction In The Two-dimensional Culture

In recent years,with the further spread and development of feminist thoughts in mainland China,Chinese feminist consciousness has begun to rise.Women began to demand gender equality and demanded the sharing of "social ownership status"dominated by men.Women's power began to rise,women's ability was recognized and developed,and women's roles in society were more diversified and shouldered more responsibility.The role in society is more important,and the social status of women has gradually improved and improved.The media has called this change in social conditions"the arrival of 'her age'." The arrival of "her age" has played a powerful role in promoting the rise of "her economy." After women have liberated and developed their own abilities,status,and ideas,they have created more value and created more consumption.No matter what kind of market,women are becoming the main force of consumption."80%of today's commodities are purchased by women,and the modern economy relies heavily on women's consumption of products and services.”Women's consumption of products from traditional material consumption to material consumption and spiritual and cultural consumption grow together;women's consumption habits from the traditional on-demand consumption to the new "Pleasant consumption",that is,more and more women are consuming their own consumption behavior.After the rise of"her economy",women's consumption activities in tourism,real estate,vehicles,cultural activities,etc.have increased substantially,and women's consumption activities have paid more attention to spiritual satisfaction and pleasure.These women,who became the main consumers of consumption,began to infiltrate their consumption activities into the secondary consumer market dominated by "Otaku".Although this part of women can not be called the "main force of the Secondary element cultural consumption",but its consumption momentum is growing steadily,the case study of this article-"love and producer" is very obvious this phenomenon.On December 20th,2017,"Love and Producer" logged into the major App Stores.In the first month of the listing,the downloads in the iOS system in China hit the TOP10.As of this writing,the cumulative download number of this game in the Android App Store is 12.29 million times,and the cumulative download number in the Apple App Store is 524,000 times,which is another after the "King glory" and"Survival".The current use of phenomenal game."Love and Producer" is a love-developing game designed specifically for female players,also known as the"Otome" game.Its appearance fills the gap in the domestic game market,and breaks the monopoly of the Japanese women's games.At the same time,because the domestic famous voice actor is dubbed for the role,the players who love the game are also fascinated by the characters.The voice actor promotes the Chinese people from the side to understand the voice actors,so that the voice actors unveil their mysterious veil,go out behind the scenes,go to the public,be more grounded,attract more traffic,better promote the game and the actors themselves.The great success of "Love and Producer"is due to the fact that game developers follow the social atmosphere of "her age" to please women and satisfy women's desire for "male color" consumption.The popularity of "Love and Producer" is undoubtedly fascinating,but along with its popularity,it is the player's high-selling gold,the mainline story is slow,the rough drawing,the operator and the player innocent communication.Therefore,nearly a year after it went online,the heat dropped,and the success was weak.How to properly handle their own problems,improve player satisfaction,and enhance the player's gaming experience,so that the game can benign to discover and retain loyal players,not only the "love and producer" to consider,but also all the future with "love and producer" the problem of quality games must be valued.As a new second-element cultural consumer group,in the secondary cultural consumption activities,such as the"golden" scorn chain between players,the introduction of some of the vulgar culture of the fans circle into the "love and producer" game circle,the deviation of consumer value such as impulsive consumption problems that women are most prone to.This paper is to correct the value deviation of female consumers,and put forward reasonable suggestions for women's consumption activities in the second-element culture,and propose rationalization suggestions for the future development of this game.The innovation of this paper is different from previous studies on unilateral attention to secondary culture or female consumerism.This paper attempts to explore the value bias of female consumption in the secondary culture,and analyzes the advantages and disadvantages of game communication from the perspective of feminism.The deviation of female consumer value in the secondary culture is corrected.