Study On The Visual Conversion Of Traditional Blue And White Implication In The Packaging Design Of "Guan Qunfang"liquor

With the further proposal of Chinese cultural self-confidence,at this stage,all walks of life have turned to the excavation of Chinese traditional culture and the reuse of Chinese traditional elements.However,the use of blue and white connotation in liquor has not been fully expressed up to now.Chinese traditional blue and white connotation plays a very important role in Chinese traditional culture.Its unique artistic characteristics make it attractive in terms of artistic expression techniques and decoration of porcelain.Although the traditional blue and white connotation in the design of liquor brand packaging applications are also many,but the basic is to bring doctrine.There are few outstanding packaging designs.This requires us to think about whether blue and white can be combined with liquor,whether they can collide with a more dazzling spark.Firstly,this paper investigates and analyses the current situation of white wine packaging on the market.There are many problems,including unclear brand positioning,abuse of national culture and imitation.Liquor packaging in China naturally reflects the connotation of Chinese traditional culture,but we should also pay attention not to make the brand image too old and outdated,lack of modern aesthetic feeling.Therefore,in view of these conditions,we must find the traditional cultural elements suitable for liquor packaging to carry out a reasonable modernization transformation.In addition,the selected traditional cultural theme must be consistent with the temperament of liquor,a special product.Blue and white wine are both excellent traditional Chinese culture.We should fully understand the spiritual temperament of white wine and further think about the similarities between blue and white connotation and it.Traditional blue and white implies great plasticity,auspicious and beautiful implications,fresh and elegant literati temperament,and whether the creation of artistic conception can enhance the overall sense of liquor packaging.Blue and white implication is the aesthetic feeling created by the viewer relying on visual elements and abstract cultural connotations.Especially,blue and white color can be used directly as ink and wash,and it is an important means to create a virtual and realistic artistic conception.In order to break through the tedious and outdated traditional blue and white connotation in liquor packaging,we should not only integrate the cultural background and dig the point of fit between blue and white connotation and liquor,but also study the modern visual transformation of traditional blue and white elements and form new design elements in order to break through.Finally,through the integration of cultural connotations and the refinement of elements,it explores the packaging design of liquor which is in line with the current young people’s pursuit of quality and elegance.