The Research Of Healthy Drinks In The Applocation Of Packaging Design About Traditional Visual Symbols Of Solar Terms

This topic hopes to integrate the solar term culture into the healthy drink packaging design through the in-depth exploration of the traditional 24 solar terms culture,on the one hand,to solve the current situation of the lack of cultural connotation in the domestic healthy drink packaging design;on the other hand,to inherit and carry forward the unique solar terms calendar created by the Chinese people,and guide the positive and healthy health concept.With reference to the new packaging design idea,the innovative picture image and packaging appearance are adopted,the green environmental protection materials are selected,and the visual symbols integrated with 24 solar terms culture are used as the theme of beverage packaging,which plays a certain publicity significance in daily application.Using the theory of graphic design,the solar term cultural symbols are designed by means of points,lines and surfaces.The solar term culture and beverage packaging itself are reasonably integrated to avoid "mechanical design".The perfection of design not only contains the characteristics of traditional culture,but also has the sense of the new era.For today’s Chinese product packaging design,we should carry forward and inherit on the basis of the existing,combine new ideas in Chinese traditional culture,integrate all kinds of thoughts and cultures at home and abroad,expand ideas and vision,and carry Chinese traditional culture with a new attitude.The main innovation of this paper is based on the Chinese traditional 24 solar terms culture,taking the visual element symbols extracted from 24 solar terms as the design angle,summarizing the deep connotation of solar terms culture;integrating the solar terms with modern visual form into daily life and transforming it into reality;drawing on and absorbing the flash points in Japanese packaging design,and integrating Japanese packaging design the design idea of harmony between man and nature advocated in the plan is to remove its dross and extract its essence and apply it to the packaging design of healthy drinks.