Packaging Design Of "Share Of The Four Seasons" Organic Farm Products Under Experience Consumption Mode

In recent years,the frequent occurrence of food safety issues makes people’s pursuit of food safety and sustainable agricultural development more and more urgent,and people need safe and high-quality organic agricultural products.Under this opportunity,ecological agriculture emerges from the world.As a new agricultural model,eco-agriculture is based on agricultural tourism and attracts urban residents to visit the countryside for consumption.It is characterized by experiential marketing,aiming to provide consumers with brand-new services and experiences.But at present,China’s ecological farms are more homogeneous,from the shaping of brand image,the output of culture to the packaging form of products are more or less the same,and these factors are the important factors to attract consumers to experience.Packaging as the product marketing,circulation and sets up the brand image of the important media,its function can not only stay in a simple level of protection,transportation and so on.Under the background of the era of experience consumption,packing also need to keep pace with The Times,consumers in addition to pay attention to packaging color,structure,and visual image,need to pay more attention to the packing whether humanity,emotion,to produce emotional resonance.Based on the problems existing in the packaging of most farm products in China,this paper takes huiyang four seasons organic farm as an example and takes the packaging design of farm products as the research object.Using the method of literature research,case study and practice research method and so on the many kinds of methods,through to the existing farm brand image,idea,packaging,and consumer demand for research and analysis,from the farm the current brand image,packaging status quo,to fixing the share of the four seasons farm concept,for packing material,structure design and visual image design elements analyzed emphatically.Under the background of experience consumption research,will this concept into the farm brand image shaping and agricultural product packaging design,to the farm and packing sentimental experience,aims to explore provide consumers with the experience of a good and comfortable environment,find a suitable for modern ecological farming and the innovation of the agricultural product packaging.