Study On The Packaging Design Of Agricultural Products In The Special Area Of Henan Province Under The Experience Of Homesickness

Modernization construction in China in recent years the rapid development and transformation of change leads to the contradiction between urban and rural areas,local face reality crisis such as native memory fracture,dislocation,nostalgia is the roots of modern subject in the objective reality environment produce cultural identity,in this context "retain homesickness" the impetus of the development of agriculture and rural areas modernization work focus.At the Central Conference on Urbanization in 2013,General Secretary Xi made it clear that "you can see the mountains,the water,and remember your homesickness" is an important guide to help balance urban and rural development.Modernization without homesickness is only the construction of the land and the lack of deep spiritual connotations.Homesickness is the connection between the homesickness and the memories of the homesickness.What really motivates the subjects to feel the past memories of the hometown is the cultural value system,regional culture,folk customs,agricultural symbols and other parts contained in the hometown.To explore and excavate the value of homesickness in the new era is to promote the construction and promotion of local regional value while meeting the needs of The Times.As the internal support of rural revitalization,homesickness plays an important role in promoting agricultural development and construction.And agricultural development is the basis of maintaining social stability,the central one file with the party’s 19 from national level has been clear about the important instructions,strengthening agriculture as the foundation of multidimensional improve agricultural products quality and competitiveness,planning and construction of characteristic agricultural product advantages,characteristic agricultural advantages in construction and development effectively boost agricultural resources integration.Construction reflects the excellent area in henan province henan unique natural resources and abundant agricultural characteristics,the agricultural products packaging is focused on agricultural special local characteristics and quality,and push forward agricultural important vehicle of radiating surface,from the perspective of nostalgia emotions endogenous value,the nostalgia memory elements into excellent area in henan province agricultural products packaging layers of emotional experience,through the homesickness coupling deepen the excellent area home impression,further promote the homesickness resources value and endogenous homesickness culture modernity transformation,the main body of root culture identity under the power of social transformation and improve the excellent area farmers driving force,the influence of radiation To balance the imbalance between urban and rural areas,enhance the comprehensive regional strength and influence of the excellent areas,innovate the way of packaging homesickness for agricultural products,and provide a favorable foundation for the construction of the excellent areas to retain homesickness.Based on the realistic background,this article from the perspective of nostalgia,with excellent area regional homesickness culture elements in henan province,henan province,district agricultural product packaging as the research object,in the main body native memory emotional experience as a breakthrough point,to explore the nostalgia emotion experience area in henan province’s agricultural products packaging design innovation transformation,by combing and build packaging emotional experience from the activation,remember to deepen the nostalgia of emotional memory framework,in order to provide reference basis for extension and retain homesickness process,through the packaging design of carrier coupling and experience the function of promoting "retain homesickness" excellent areas and the influence of the cultural resources.According to the field research,the existing problems in the integration of agricultural product packaging and homesickness culture in the special excellent areas of Henan Province were found,and the design countermeasures were put forward to help the benign development of agricultural product packaging of nostalgia emotional experience and innovation in the special excellent areas of Henan Province.Finally,this article from homesickness culture elements to guide the construction of the excellent area in henan province agricultural products packaging design practice,the extracted from the excellent homesickness culture symbol using illustrations section forms,into the agricultural product packaging design,homesickness characteristics through regional visual synesthesia and deep nostalgia emotion plot memory recognition,depends on the age background to explore homesickness culture excellent area of henan province agricultural products packaging real impetus,nostalgia for the excellent area innovation and optimization is summarized based on packaging design strategy can be drawn lessons from practice,in order to broaden the excellent area in henan province radiation homesickness culture influence.